They say word of mouth is the best form of advertising, and for our client, First Start Holdings, Inc., a recommendation was enough to spark interest in Fuzion. Co-owner, Jonathan Weiner, came to us looking to brand their new line of organic baby teething biscuits, toting the brand name “Nosh.”
Enter Fuzion. Working closely with Jonathan and his team, Fuzion dove into the branding of Nosh with some serious research, both primary and secondary. We developed a brand strategy, finding the voice of the new brand and what our core consumer, the millennial, expected from it. Through numerous surveys and working closely with the Nosh team, we shaped the brand identity and name-stormed the perfect nomenclature for their teething biscuit. Nosh Baby & Toddler Munchables were born (and we still can’t believe it was available). With a farm stand black chalkboard look, simple hand-drawn illustrations and engaging lifestyle photography of babies enjoying their Munchables, Fuzion shattered the bland retail space in the baby snack food aisle.
Fuzion concentrated on a strong web experience and social media, linking the brand look, the humorous voice (no teeth required) and too-cute-for-words lifestyle photography (shot by the talented Angela Coppola) across all platforms. Launching at 400 Babies“R”Us in September 2016, Nosh has realized explosive growth both in the U.S. and internationally. Currently Nosh is selling in over 4,000 stores in the U.S. and 6 countries. With retailers begging for more products, First Start Holdings, Inc. are launching a host of baby and toddler organic snack foods from premium brown rice puffs to foodie flavored gummies.
If you are interested in having Fuzion present “How Millennials Are Changing Brands” to your team, please contact Wayne or Esther at: firstname.lastname@example.org or email@example.com. If you’re not local, we would be happy to present Via GoToMeeting.
Recently, Fuzion was invited to pay a visit to one of our oldest clients, Fit & Fresh of Providence, RI. Fit & Fresh, formerly Medport LLC, started out making cases for diabetics to keep associated paraphernalia conveniently in one place. It has since evolved into a company built around a hugely successful healthy lifestyle brand, with stay-cold food containers and insulated lunch bags for every occasion and taste.
Since Fuzion’s launch in 2008, we have worked closely with Chuck Miga, Executive VP and his team at Fit & Fresh on various branding projects and designing new products, patterns and packaging.
The reason for our visit to Fit & Fresh was two-fold, one to meet and introduce ourselves to the growing staff and second, to share our presentation on “How Millennials Are Changing Brands.” The presentation was attended by the sales, marketing, design, and product development teams, and was presented by Esther Tseng, Fuzion’s Associate Creative Director. Avoiding the inevitable Death by Power Point, Esther gave a very condensed version of the months of research, designs, and surveys that led us to finding the voice for our new brand and how millennial buying habits shaped it. It was followed by a brief question and answer period.
If your interested in having Fuzion present ”How Millennials Are Changing Brands” to your team, Please contact Wayne or Esther at: firstname.lastname@example.org or email@example.com. If you’re not local, we would be happy to present Via GoToMeeting.
At Fuzion we are real cut-ups! For 10 years we have provided clients with meticulous hand crafted (a.k.a. cut out by hand) packaging mockups. As you can imagine, this is an arduous and time-consuming task. Multiple comps resulted in sore fingers and an occasional errant slice, ending in a trip to the emergency room and a few stitches. Listening to our clients that were requesting a methodology for package mock-ups that was not as archaic as perhaps rocks & scissors, Fuzion is proud to announce the addition of a brand spanking new Esko CAD cutting table to our arsenal of creative gadgets. For even more excitement, if you can stand it, we have added a seasoned professional to our Fuzion staff to bring his package engineering expertise into the fold (pun intended). David Foster has joined the Fuzion band of merry designers and we are very pleased to have him aboard. With over 40 years of experience, and an equal amount of very bad jokes, we are very excited to offer in house package engineering.
Back to our NEW cad table, if all goes as planned, Fuzion’s new CAD table will be up and running by December 1st (after all it is coming all the way from Belgium). Soon, a request for 20 package mock-ups will not require a Band-Aid! With the ability to provide small run package mockups in our conveniently located Pawtucket studio, we hope to be a more powerful partner for all our existing clients and to those whom we have yet to meet. Call us for a quote. Be the first on your block to own a CAD cut prototype package from Fuzion. You are sure to be the envy of everyone that has to travel far for their comp needs.
Change happens every day. Here at Fuzion we recently had a shuffling of the deck, and co-founder Joe Cacciola has decided to move on to pursue other interests. We wish Joe good luck and we will miss him.
So what does this mean for Fuzion, exactly? Well for starters, fellow co-founder Wayne Blatchley will take the reins as President and is now the sole owner. As far as day-to-day business at Fuzion, not much has changed. We will still offer award-winning product development and branding, while continuing to delve deeper into strategic marketing and what makes a brand tick.
Along with changes at the helm, Fuzion has gotten a fresh new face. We’re excited to show you what we have coming up in the future, and hope you follow us along on our journey through our new monthly newsletter, The Fuze. We will keep you abreast of goings on, new trends, and the latest that Fuzion has up its sleeve.
With the recent and exciting changes at Fuzion, we’ve decided to give ourselves a fresh new look. Everyone needs to upgrade and change things up a bit at some point. Just think back to your own style back in Middle School and you’ll quickly realize that rebranding is necessary!
We are proud to present the new Fuzion logo. Take it all in! Isn’t it a beauty? When coming up with this logo, we wanted something clean and contemporary. The two shades of contrasting blue gives off an exciting pop, while bringing in an air of sharp sophistication. The ‘Z’ itself has become more versatile as it can be used as an icon and as a pattern in the future.
We dropped the word ‘Design’ from this logo because we wanted to show that we offer much more than just design. We are evolving, which is really the focus of this rebranding. Rebranding is a necessity for all businesses to grow and keep up with the times. We’re already known for our stellar work with toys and packaging, but we also wanted to show that we are diving deeper into new markets like strategy and branding as we move forward.
Nobody wants to look stale and outdated, and things move so fast these days that keeping up is key so you don’t get lost in the shuffle. We believe that this new look will get our message across of how we have evolved over the years.
On September 22nd, as part of the Annual Design WeekRI, Fuzion hosted a Happy Hour, and if we must say (and we must) it was a smashing success, with over 50 attendees of new friends and old. Our bartender (and designer), Dave Costa, served up refreshing Fuzion Mules in frosty copper mugs emblazoned with our new logo, which was also a complimentary gift for attending the event. Some of Fuzion’s finest gave tours of the studio while our guests chatted and enjoyed a gourmet repast. The highlight of the evening was a presentation by our Associate Creative Director, Esther Tseng, on how to sell to the finicky millennial. A good time was had by all and we’d like to say thank you to DESIGNxRI, and all that attended for making the evening such a success.
As Fuzion moves forward, we would like to congratulate owner and President Wayne Blatchley for recently graduating from the Goldmans Sachs 10,000 Small Business program. He was one of 24 Entrepreneurs in RI in the 3rd Cohort of this 12 week stellar program that offers a mini MBA in business. Wayne noted that it was lot of hard work and discipline to complete the course, but it really gave him a perspective of how he can do little things every day in his business to make it more successful. The biggest take away for him was learning to work on his business, and not in it. He is already applying his growth plan by adding a digital cutting table to Fuzion’s arsenal of creative tools. It will enable us to produce more package mocks-ups, faster, and at a higher quality than before. It was something our clients were asking for, and Wayne had been thinking about for years, and the 10K Small Business program helped him devise a growth plan to make it a reality. Our new CAD table is being shipped from Europe as we speak!
In other news, we continue to grow our knowledge base of trends in the graphic world and to that point, Esther Tseng has been accepted into a Design Forward program run by DESIGNxRI. Design Forward offers a comprehensive strategy to strengthen and support the design sector skills, talent pipeline, and career trajectories in Rhode Island and we are just as excited as Esther, that she is taking part in this great program.