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Copyright 2016 Fuzion Design

WHAT WE DO

To deliver a well-designed brand we execute on four key areas: Discover, Define, Design, Deliver.

Our Services & Approach

We understand that each project, concept and brand is unique. Whether it’s generating concepts from infancy to final stage or an evolution of an existing brand, our process allows us to approach any size project with the appropriate amount of resources and services to fit the needs of our clients.

DISCOVER

Using primary and secondary research, we uncover the heart of your brand’s story.

DEFINE

We define the strategic market opportunities that can stimulate brand visibility and product innovation.

DESIGN

We create and or re-imagine your brand’s touch points through captivating product and visual design solutions.

DELIVER

Through our holistic approach, we bring your brand to its full-potential and deliver a commercial-ready solution that will engage and delight your consumers and users.

Research

RESEARCH

Secondary Research | Qualitative Research | Quantitative Research

All projects start with a thorough analysis of the market and your key competitors to help gather insights about your brand story. The results of our in-depth discovery process helps to drive the strategic decisions and design directions that we undertake to ensure your brand’s success.

To reveal your brand story, we employ a variety of primary and secondary research techniques including:

SECONDARY RESEARCH

Executive Interviews; Market, Audience & Competitive Analysis; Trend Analysis; Material Exploration; Human Factors Analysis

QUALITATIVE RESEARCH

One-on-One Interviews;  Focus Groups; Ethnographic Research; Ideation Sessions

QUANTITATIVE RESEARCH

Attitude & Usage Studies; Online Surveys; Concept Testing; In Home/Field Studies

STRATEGY

Brand Strategy | Product Strategy | Communications Strategy

Whether launching a new brand/product or restaging a current one, it’s imperative to have a well-defined brand and a distinct strategy by which to engage your desired audience. To articulate your brand story, maximize brand visibility and inspire product innovation, we’ll utilize the following strategic planning disciplines to ensure you have a master plan for success:

BRAND STRATEGY

Audience Definition; Brand Archeology; Brand Architecture; Positioning/ Messaging Development; Brand Guidelines; Employee Enrollment

PRODUCT STRATEGY

Competitive Analysis; Retail Analysis; Objectives, Strategies & Measures; Product Planning; Project Briefs

COMMUNICATIONS STRATEGY

Promotional Strategy & Tactics; Content Strategy; Digital/Social Strategy; Project Briefs; Campaign Metrics

Strategy

Visual Identity

VISUAL IDENTITY

Brand Identity | Visual Design | Digital Design | Experiential Design

Your visual identity needs to stand out AND create a meaningful impression. Through our graphic design services, we ensure your brand story is uniquely – yet consistently – conveyed so it can effectively captivate and inspire. Our irresistible visual designs and authentic messaging solutions will enhance your brand so it resonates with your audience and positively influences engagement, shop-ability, and purchase decisions. Whether you need a complete brand line look, or a digital design solution we have expertise to help you achieve a successful design execution that ensures your brand stands out:

BRAND IDENTITY DESIGN

Brand Dissection; Visual Trend Analysis; Brand/Product Naming; Brand Identity; Color, Material & Finish Definition; Design Guidelines; Style Guide Development

VISUAL DESIGN

Design Exploration; Package Design; Print Collateral; Art Direction, Photography, Illustration ; Copywriting & Instruction Manuals; Print Advertising; Textile/Pattern Design; Mechanical Production

DIGITAL DESIGN

Website Design; UI & UXP Design; Digital Ad Design; Social Media Graphics

EXPERIENTIAL DESIGN

Retail Merchandising; Signage; Trade Show Booths

PRODUCT DEVELOPMENT

Industrial Design | Design Engineering | Commercialization

Through our brand-centered design approach, we use our creativity and imagination to translate the essence of your brand into an outstanding product solution that will exceed the wants and needs of your audience. From blue sky concepts to market-ready solutions, our talented design and engineering teams works closely together to ensure our creations will help enrich your brand and ignite your business.

INDUSTRIAL DESIGN

Design Discovery & Design Thinking; Conceptual Ideation; Multi-View Assembly Layout; Color, Material & Finish Definition and Specifications; Design CAD; 3D Sculpt; 3D Photo Realistic Renderings & Animations; Prototype Development; Human Factors, Ergonomics & Anthropometrics Expertise  

DESIGN ENGINEERING

Design for Manufacturing & Assembly (DFMA); Mechanism Development; Proving Models; Costing Packets; Regulatory Compliance; Geometric Dimensioning & Tolerancing; Material & Process Specs; Documentation

COMMERCIALIZATION

Supplier Sourcing Support; Manufacturing Assessments; Cost Estimation Facilitation; Sample Production Coordination; Package Engineering; Case & Pallet Fit Optimization

Product Design

HAVE A PROJECT? LETS WORK TOGETHER!

CONTACT US
ABOUT FUZION
For over 30 years, Fuzion team members have created, influenced, and designed some of the world’s most beloved brands. From concept to completion we in-fuse our passion for brand with our strategic expertise and design ingenuity to create winning solutions that delight clients and their consumers.
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FIND US AT
  • 161 Exchange Street, Pawtucket, Rhode Island 02860
  • 401-722-8555
  • info@fuziondesign.com