Here at Fuzion, we know that every brand we work on is an animal of its own. Through our thorough research, we devise strategies to address your unique needs and bring your brand to the forefront. We’ve put our thinking caps on and have come up with some (FREE!) creative (and possibly crazy) ideas to help you promote your brand this Valentine’s Day.
The National Retail Federation says that consumers will spend a near-record $19.6 billion this Valentine’s Day. That’s an average of $143.56 per person. OK, so you might not be in the greeting card, candy, or flower industry, but that doesn’t mean you still can’t get in on the action. During Valentine’s Day you have an opportunity to engage with your customers, and also find new ones. Even the least sexy brands can run a successful Valentine’s Day campaign and get their name out there. Here are five Valentine’s Day ideas to grow your brand.
1. Create a Marketing Campaign
You might need to think a little outside the heart-shaped chocolate box to link your brand to this love-filled holiday, so here are some ideas to help get those wheels turning:
- Mattress Store – Moving in together? You’ll need a bigger bed.
- Bank Loan – Every woman wants a diamond ring, and she wants to invite how many guests to the wedding?!
- Insurance Company – A symbol of your love. Invest in your future.
- Electronic Store – Buy a new TV and avoid the fight “football vs. The Bachelor”
- Appliance Store – Get a dishwasher, it’ll free up quality time for the two of you.
- Outdoors Store – Go on a romantic outdoor adventure!
- Baby Store – You might need us in 9 months. Buy now and save!
The Bronx Zoo is certainly thinking outside the box with their “Name a Roach” campaign.
2. Create a Valentine’s Day Product Line
Create a special limited-time Valentine’s Day product line. Think matching couple sets, or heart-covered packaging that does double duty as wrapping paper. It doesn’t need to be all lovey-dovey either; consumers will spend $7.5 billion on friends, family, pets, classmates, teachers, and co-workers combined this year. Create products for all types of relationships!
Lush is crushing it with their wrapped and ready-to-give packaging.
3. Everyone Loves a Sale
Who doesn’t love a good deal? Valentine’s Day is the perfect time to offer a two-for-one sale. Offer your customers a free gift for themselves when they buy one for the one they love. This is great for products, but it can also extend to experiences. Restaurants, salons, and spas can benefit from offering their clients a discount if they bring in a friend or loved one. Don’t forget about the single people out there either. Offer a “Galentine’s Day” sale for besties looking to spend the day together.
4. Share the Love On Social Media
This goes without saying, use various social media platforms to share your promotion. Show of your new products. Tell people about your sale. Get your customers engaged with your brand! Create user generated content by getting your customers to talk about their love stories. Turn your follower’s bad breakup stories or worst Valentine’s Day gifts into a competition and give away prizes to the the most horrifying ones. Don’t forget to use hashtags and encourage everyone to like and share each other’s experiences.
5. Give Some Love to Charity
Valentine’s Day doesn’t need to be all about buying chocolates and gifts. Take the opportunity to show your love for causes you believe in. People are more willing to spend money when they know it’s being put to good use. Let them know that a certain percentage of their purchase is going to charity. If you’re not in the business of selling things, partner with a local charity and host an event. For example, have an animal shelter bring their cats and dogs to your business and host an adoption party. Get creative and spread the love to those in need!
Written by Fuzion President Wayne Blatchley
We love these creepy vintage Valentine’s cards! Talk about how times have changed. Just doing a quick search on Google revealed some vintage cards that make you scratch you head and say what the hell were they thinking? Some are just creepy enough to make your skin crawl. Like boiling your Sweetheart so you can eat her up. Or maybe the prepubescent Pennywise the clown from IT! JC, no wonder people get freaked out by clowns. I can’t help but think of our designer Amy, who is a vegetarian, and the ever-so-cute calf “veal so happy” as a farm boy licks his lips in the background (ok maybe he’s just standing with his hands in his pockets). What’s up with the ultra creepy guy in the cape? He must have escaped from DC Comics vault of really BAD superhero ideas, “RAY MAN.”
Well hopefully you won’t receive anything quite as creepy as any of these maudlin cards for Valentine’s Day. But if you have designs on some new branding or perhaps would “love” a new website, give Fuzion a call and we can make a date! And if you still haven’t gone out and gotten a valentine for that special someone, we’ve got you covered! Download our designer-themed valentines here!
55% of Americans will celebrate Valentine’s Day this year. But why? The history behind this holiday may be a little surprising. Its roots go back to a raucous ancient Roman fertility festival held in mid-February, called Lupercalia. We don’t need to get into the details, just think naked Romans and whips. Later the Catholic church chose this time to celebrate St. Valentine’s Day in order to Christian-ize the celebration.
But who is St. Valentine anyway? Not much is known about him, partly because there were three Christian clerics named Valentine. The most plausible namesake of this holiday had been executed on February 14 for performing marriage ceremonies in secret after Claudius II had banned marriage, thinking single men would be more willing to become soldiers. At the end of the 5th century, Pope Gelasius declared February 14 as a day for honoring the martyr.
It wasn’t until the 14th century that the holiday became associated with love. In those days, people also believed February 14 was the first day of birds’ mating season (tweet tweet). The first written valentine was sent in 1415, from France’s Duke of Orléans to his wife while he was a prisoner in the Tower of London. It wasn’t until the 17th century, that people in Great Britain started the tradition of exchanging cards or letters. The tradition soon made its way across the Atlantic to the New World.
In the 1850’s Esther Howland, an artist and printer, became the first publisher of Valentine’s Day cards in America. Her elaborate lace cards cost between $5 and $10, and could even sell for up to $35. She soon became known as the “Mother of the Valentine.” The industrial revolution ushered in many advancements in the printing industry and by the turn of the century valentine cards were being mass produced. In 1913, Hallmark Cards came on the scene, and the modern idea of buying cards and chocolates for the ones we love was born.
If you haven’t gone out and gotten a valentine for that special someone in your life, Fuzion has got you covered! We’ve designed a free printable valentine just for you! Download it here!