WHAT WE DO
To deliver a well-designed brand we execute on four key areas: Discover, Define, Design, Deliver.
Our Services & Approach
We understand that each project, concept and brand is unique. Whether it’s generating concepts from infancy to final stage or an evolution of an existing brand, our process allows us to approach any size project with the appropriate amount of resources and services to fit the needs of our clients.
DISCOVER
Using primary and secondary research, we uncover the heart of your brand’s story.
DEFINE
We define the strategic market opportunities that can stimulate brand visibility and product innovation.
DESIGN
We create and or re-imagine your brand’s touch points through captivating product and visual design solutions.
DELIVER
Through our holistic approach, we bring your brand to its full-potential and deliver a commercial-ready solution that will engage and delight your consumers and users.
RESEARCH
Secondary Research | Qualitative Research | Quantitative Research
All projects start with a thorough analysis of the market and your key competitors to help gather insights about your brand story. The results of our in-depth discovery process helps to drive the strategic decisions and design directions that we undertake to ensure your brand’s success.
To reveal your brand story, we employ a variety of primary and secondary research techniques including:
SECONDARY RESEARCH
QUALITATIVE RESEARCH
QUANTITATIVE RESEARCH
STRATEGY
Brand Strategy | Product Strategy | Communications Strategy
Whether launching a new brand/product or restaging a current one, it’s imperative to have a well-defined brand and a distinct strategy by which to engage your desired audience. To articulate your brand story, maximize brand visibility and inspire product innovation, we’ll utilize the following strategic planning disciplines to ensure you have a master plan for success:
BRAND STRATEGY
PRODUCT STRATEGY
COMMUNICATIONS STRATEGY
VISUAL IDENTITY
Brand Identity | Visual Design | Digital Design | Experiential Design
Your visual identity needs to stand out AND create a meaningful impression. Through our graphic design services, we ensure your brand story is uniquely – yet consistently – conveyed so it can effectively captivate and inspire. Our irresistible visual designs and authentic messaging solutions will enhance your brand so it resonates with your audience and positively influences engagement, shop-ability, and purchase decisions. Whether you need a complete brand line look, or a digital design solution we have expertise to help you achieve a successful design execution that ensures your brand stands out:
BRAND IDENTITY DESIGN
VISUAL DESIGN
DIGITAL DESIGN
EXPERIENTIAL DESIGN
PRODUCT DEVELOPMENT
Industrial Design | Design Engineering | Commercialization
Through our brand-centered design approach, we use our creativity and imagination to translate the essence of your brand into an outstanding product solution that will exceed the wants and needs of your audience. From blue sky concepts to market-ready solutions, our talented design and engineering teams works closely together to ensure our creations will help enrich your brand and ignite your business.
INDUSTRIAL DESIGN
DESIGN ENGINEERING
COMMERCIALIZATION
