TOYS “R” US DOLLHOUSE

Toys ‘R Us partnered with Fuzion to assist them on the creation of their new dollhouse launched under their house brand “You and Me Happy Together”. At kick off, we received a collection of highly detailed illustrations outlining their vision for the aesthetic of the play environment but needed Fuzion’s clever design and engineering skills to create a cohesive, well designed product offering all around imaginative play. The real challenge was designing a very large, intricate dollhouse that was easy for kids to close and store, while keeping in mind that this product must be able to ship nested in a relatively small package. In the end, Fuzion turned over a fully defined and engineered beautiful 3-story dollhouse including 10 highly detailed rooms, expanding panels and floors, electronic breadboards and emulators for the working lights and fireplace sounds to go into production.