NöSH
This start-up baby & toddler snack food company engaged Fuzion to create a unique brand story and an eye-catching retail presentation to ensure the successful launch of their new rice crackers in the highly competitive specialty baby and toddler food market. Fuzion helped make Nösh look like an established brand with a fresh new look, that attracted health-conscious foodie Moms seeking a satisfying snacks for their fussy little ones. As a result, Nösh has gotten placement in 450 Babies R Us retail stores featured in a stand-alone display.
VISIT THE LIVE SITE: www.luv2nosh.com
Brand Strategy & Visual Identity
Targeting millennial Moms as our core consumer, we began this project with a thorough analysis of the marketplace and audience profiles. We also performed numerous surveys to help guide us to the appropriate hierarchy of messaging and overall look and feel that would appeal to our millennial shoppers. With the knowledge gained in our brand strategy sessions, we had a clear vision for the direction of the visual identity. To create the face, or should we say faces of Nösh, we worked with kid expert photographer, Angela Coppola to obtain engaging lifestyles of happy babies & tots noshing the product.
Packaging
To disrupt the bland aisle at market, we broke up the sea of white packaging trend and utilized an almost black chalkboard background with engaging lifestyles and bright cheerful colors to help distinguish foodie flavors and ages & stages of the products. Knowing that Moms shop in haste and through our surveys, we determined what touch points were most important. The final packaging design offers concise information on the all-organic snacks along with flavor and ages & stages differentiation at a quick glance.
Website
Carrying out the Nösh brand into the digital world, Fuzion designed the website to link with the playful vibe of the packaging. Consumers can visit the site to learn more about the brand, help them choose the best product for their baby, and join the Nösh community on the blog, Nösh O’Clock. The blog is packed full of helpful information from industry pros to give Moms and Dads helpful tips, recipes, and provide further information about the Nösh team.
Print Collateral & Social Media
To extend the playfulness of the Nösh brand, we designed a series of Nösh gear such as t-shirts, pacifiers, tote bags and onesies. We also designed social media assets for a full brand launch to help target tech-savvy, millennial Moms and bring awareness to the Nösh products.
Merchandising
For a strong presence at retail, we designed a variety of merchandising displays with impactful imagery and messaging. With our concepts, Nösh has gotten placement in 450 Babies R Us retail stores featuring a stand-alone display and in-store planogram.