DOREL SAFETY 1st PACKAGING
Safety 1st, the leader in child safety products, needed a packaging rebrand to appeal to the growing population of millennial parents. The challenge for Fuzion was to create a cleaner, simpler and more contemporary look that tied in the legacy and brand loyalty Safety 1st has acquired over 30 years.
BEFORE & AFTER
To ensure brand recognition we leveraged the iconic Safety 1st “diamond” and the cheery teal and yellow colors. Placed over a clean, white background, these elements were both more recognizable and served as visual cues to highlight important features, and beautifully showcase the product.
FRONT, BACK & SIDE PANELS
Fuzion assisted in choosing models, wardrobe and overall direction of the photoshoot for the Custom Care Tub packaging to ensure the new design direction would be translated into the lifestyle and product shots.