Is your brand working for you or against you? There are literally millions of brands out there bombarding the airways, the internet (thanks Al Gore), print and signage. It’s inescapable. Think of a brand you like – obviously it’s memorable, but why? What makes us remember the Nike swoosh or the simple silhouette of an apple with a bite out of it or, for better or worse, the iconic golden arches.

A brand is more than your logo or your business card. Your brand is everything that touches your customer from your emails, your office décor, the way you talk to clients to your font choices. In fact, if your brand was a person it would be how people perceive it. Do they like you, are you fun, serious or a mess?

What makes a brand work for you instead of against you? There are many elements that make a brand successful from knowing your target audience, your logo to consistency in usage – these are all pieces of a priceless puzzle. Take our quick quiz to find out whether your brand is the next Nike Swoosh or “what was the name of that company with that funny thingy for an icon?” Identify your areas for growth to take your brand to the next level!

SCORING

If you scored 60% or higher, you are doing a pretty good job of having a brand that is consistent and will help your clients remember you and stand out among your peers. The higher the percentage, the better.

If you scored 50% or lower, it may be time to take a fresh look at your over all branding. In the market for a brand overhaul? We would love to help you find the new you. Give us a call! Let’s make a date and see what develops.

401-722-8555
info@fuziondesign.com

They say word of mouth is the best form of advertising, and for our client, First Start Holdings, Inc., a recommendation was enough to spark interest in Fuzion. Co-owner, Jonathan Weiner, came to us looking to brand their new line of organic baby teething biscuits, toting the brand name “Nosh.”

Enter Fuzion. Working closely with Jonathan and his team, Fuzion dove into the branding of Nosh with some serious research, both primary and secondary. We developed a brand strategy, finding the voice of the new brand and what our core consumer, the millennial, expected from it. Through numerous surveys and working closely with the Nosh team, we shaped the brand identity and name-stormed the perfect nomenclature for their teething biscuit. Nosh Baby & Toddler Munchables were born (and we still can’t believe it was available). With a farm stand black chalkboard look, simple hand-drawn illustrations and engaging lifestyle photography of babies enjoying their Munchables, Fuzion shattered the bland retail space in the baby snack food aisle.

Fuzion concentrated on a strong web experience and social media, linking the brand look, the humorous voice (no teeth required) and too-cute-for-words lifestyle photography (shot by the talented Angela Coppola) across all platforms. Launching at 400 Babies“R”Us in September 2016, Nosh has realized explosive growth both in the U.S. and internationally. Currently Nosh is selling in over 4,000 stores in the U.S. and 6 countries. With retailers begging for more products, First Start Holdings, Inc. are launching a host of baby and toddler organic snack foods from premium brown rice puffs to foodie flavored gummies. 

If you are interested in having Fuzion present “How Millennials Are Changing Brands” to your team, please contact Wayne or Esther at: wayne@fuziondesign.com or esther@fuziondesign.com. If you’re not local, we would be happy to present Via GoToMeeting.