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Copyright 2016 Fuzion Design

Gooru: Birth of a Brand

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They say necessity is the mother of invention, and Puck Fernsten’s story seems to illustrate this adage perfectly. A new dad and loving the outdoors he found himself out and about town pushing his little one around in a stroller. Either walking or jogging, both enjoyed the outdoors. While his baby was forward facing, Puck could not see them and vice versa. It seemed a wasted opportunity for interaction with his son, when a light bulb went off, or should I say, went on. Puck soon found himself tinkering around in his garage jury-rigging a mirror on the front of the stroller so that he could see his  son and the baby could see him. Fast forward to where Fuzion entered into play. Puck approached us in the middle of product development needing branding help to launch the brand and bring his vision to life. He needed a brand name, tagline, and packaging for his new mirror concept. Logically the name needed to come first. Concentrating on names that would emphasize learning and interaction, Fuzion held a name storm and Gooru was born. The name embodies his visionary goals while at the same time retaining a cute and memorable feel, and most importantly it was available. As anyone who has tried to come up with a product or company name knows, the good ones always seem to be taken. We also brainstormed a perfect tagline for the brand: “engage at every stage”.

Onto research, logo development and brand look. Fuzion researched in the competitive arena both at retail and the Internet level looking at trends in the juvenile and sporting space. Combining the research with an understanding of the client’s vision for his new brand, we moved onto design.

 

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Focusing on a clean contemporary design look that worked with the playful Gooru name, we got to work. After looking at several designs the chosen logo had a decidedly fun look with a lower-case “g” that stood by itself as an icon and recalled the essence of a smile. We moved on to the business card, packaging, and mocked up a homepage for the website. The package utilized the purple and blue from the logo and had a clean contemporary look.

 

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0FF83F2F-6939-4C27-908D-3E0ACF9A9015[2]Puck’s daughter with the finished product and displaying the Favorite Product Award for Mass Innovations.

Puck was thrilled with his new brand line look that created a professional, finished look and enabled him to start the selling process.

Need help with launching your brand? Contact us at: info@fuziondesign.com

 

 

Pogo Bal Bounces Back!

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Do you remember the iconic 80’s classic toy Pogo Bal? Brand2o, a new brand marketing and licensing company decided it was time to take Pogo Bal out of the mothballs, and give it a chance to bounce back! Enter Fuzion! After seeing a structure and rebranding we did for B4Adventure on LinkedIn, Brand2o’s founder and CEO Michael Oriolo reached out to Fuzion, looking for ways to save costs and reduce the enormous package that was used in the 80’s.

After exploring several options, Fuzion’s package engineering team came up with a structure that was half the size of the previous design. By shipping the ball deflated and including a pump for the consumer to inflate it, we were able to create a combination of box and wrap that showcased the product and nested in shipping, saving on costs. The new box could stand up, or lay flat, depending on the retailer’s needs.

 

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Brand2o was so pleased with the new package structure, Fuzion went on to design the package graphics and instruction sheet as well! The new graphics pay homage to the original colorful 80’s package, featuring an updated illustration of sneaker clad feet die cut and clamped securely on the product.

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CEO – Michael Oriolo:

We presented the Fuzion team with a unique challenge in keeping the iconic look of our original 1980s Pogo Bal packaging with a new updated design that could be cost-effectively shipped from our factory to our e-commerce vendors and consumers. Not only did the Fuzion team successfully brainstorm a design that captured the beautiful iconic look and feel of our original package, but they also reduced empty space and excess material while keeping it durable enough to survive the tough shipping and handling conditions of our vendors.  It’s been a pleasure working with Fuzion and we look forward to future projects together.

Michael Oriolo, CEO Brand2o, LLC.

Meet Carlos

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Meet Carlos, our latest High School intern from Tolman. In a continuous effort give back to the community, Fuzion mentors a new crop of High School future designers yearly. From Tolman High School, Davies Vocational and Blackstone Academy, we have mentored dozens of interns or job shadowers through the years.

Depending on the length of their internship, we let them pick a project of their own choosing and with our help, guide them through the process. Carlos decided to design his own brand of wireless headphones. Not only did he brainstorm with us to come up with some great names, he sent out an e-survey to friends and family and even Fuzionites got a vote. The corporate name he ended up with was “Opus” which seemed perfect, short, trendy and cool.

 

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Through the 7 months he spent with Fuzion (November-May 4hrs a week), he designed a logo, brand look, business cards and ultimately the package they would come in. After several presentations with critiques by our Fuzion team, we were very impressed with the end results. Carlos revealed his final digital presentation to us like he had been doing it for years. Showing research and mood boards, logo progression and ultimately the finished package. He even mocked one up and cut it out on our Kongsberg Table. His fellow students were blown away with the finished product. After leaving Fuzion for the day, he ended up on a school bus sports trip with his shiny new box and it got passed all around and admired by all. With a lot of “there’s no FN way you did this!”

 

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Carlos, you were a joy to have as an intern and we wish you much luck as you enter college next year!

Do you know a high school student that might be interested in an internship at Fuzion? Give us a call 401-722-8555 or follow-up at info@fuziondesign.com.

Cut… It…. Out!

If you have been keeping up with the Fuze, you might recall last months preview of the Esko CAD Cutting table we were about to receive. Well it has finally […]

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We Are Real Cut-Ups!

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At Fuzion we are real cut-ups! For 10 years we have provided clients with meticulous hand crafted (a.k.a. cut out by hand) packaging mockups. As you can imagine, this is an arduous and time-consuming task. Multiple comps resulted in sore fingers and an occasional errant slice, ending in a trip to the emergency room and a few stitches. Listening to our clients that were requesting a methodology for package mock-ups that was not as archaic as perhaps rocks & scissors, Fuzion is proud to announce the addition of a brand spanking new Esko CAD cutting table to our arsenal of creative gadgets. For even more excitement, if you can stand it, we have added a seasoned professional to our Fuzion staff to bring his package engineering expertise into the fold (pun intended). David Foster has joined the Fuzion band of merry designers and we are very pleased to have him aboard. With over 40 years of experience, and an equal amount of very bad jokes, we are very excited to offer in house package engineering.

Back to our NEW cad table, if all goes as planned, Fuzion’s new CAD table will be up and running by December 1st (after all it is coming all the way from Belgium). Soon, a request for 20 package mock-ups will not require a Band-Aid! With the ability to provide small run package mockups in our conveniently located Pawtucket studio, we hope to be a more powerful partner for all our existing clients and to those whom we have yet to meet. Call us for a quote. Be the first on your block to own a CAD cut prototype package from Fuzion. You are sure to be the envy of everyone that has to travel far for their comp needs.

Copyright Fuzion Design 2018. All Rights Reserved
info@fuziondesign.com