Employee Spotlight: Kevin Zonfrillo Position: Graphic Designer What do you enjoy most about working at Fuzion? Barking at people and then getting […]
Through our 13 years as a branding and product development firm we have worked on some unusual projects on both products and brand packaging. It has been a strange and sometimes wonderful trip, some projects we sooner forget than remember. Take a look.
The Kneeler
This concept was brought to us by a former boss of mine. He had a friend that needed help developing branding for a product. It was a small portable foam pad with its own convenient carry case that would be used to kneel on in church. They needed a package and a corporate name for religious products. After one our most memorable namestorms, we came up with Spiritually Linked for the corporate name and the tag line “Comfortably closer to God”. I personally thought this was particularly clever. For the package we needed to show someone using the “Kneeler” in church. It was decided that I was the perfect model for the package since it would only be the back of my head showing. The day of the shoot I wore what I thought was dressy for today’s “casual” masses, khakis and a dress shirt. We shot it at Fuzion and dropped it into a stock image as the budget did not permit a shoot in an actual church. After reviewing our initial layout, the client decided I did not look dressed up enough for church and requested a reshoot with me wearing dress slacks. He obviously had not been to Saturday night Mass of recent. Reshot, the kneeler was launched. We prayed it would be a success!
Junk In My Trunk
This was game that never saw the light of day and this company has since been bought out by a larger company and no longer exists. The game involved the player wearing a big pink plastic butt on their butt, it had self-stick surface so you could pick up various illustrated boards of junk “apple core, old shoe” etc. and shake it off onto a mat illustration of a trunk, hence “Junk in My Trunk”. When shown to the buyer at Target, they felt it was decidedly vulgar and passed. Junk In My Trunk infamously did not move forward but we do have a handsome package mock-up on display at Fuzion.
Adult Toy (not related to Junk In My Trunk)
We traveled to NYC to meet with the client. Apparently, he was a big player in the porn & adult toy industry. He picked us up in his Mercedes which was stocked with some of the most explicit porn magazines we had ever seen. At our steak house lunch, he discussed his idea for an adult vibrating product that would look like a pen. We will leave it at that. Needless to say, Fuzion passed on this unique product development opportunity. I’m not sure how that would have looked on our website.
Beer Darts
Beer and Darts, what could go wrong? This game is definitely not for the faint of heart or for those with poor aim. I’m sure this daringly stupid game has been played at more than one drunken frat party. The rules of the game are simple 2 opponents sit opposite from each other maybe 10 or 12 feet apart and you put an unopened beer can between your preferably bare feet and take turns throwing darts at each other with the goal of hitting the beer can. If you were a good shot and hit the beer can, the other player had to drink the now gushing beer. If you were a bad shot, well you can google this and see darts sticking out of various appendages including legs, feet etc…use your imagination. We created a base so your beer – heaven forbid, would not fall over. Welcome to the “never moved forward hall of fame”.
Go-Girlz
We worked on product development as well as branding and naming of the line. These dolls were to be the antithesis of Barbie. They were to be dolls that would let little girls imagine being astronauts, explorers, scientists etc. without having a 13” waist or looking stylish. The product went pretty smoothly but the name was a bit more difficult. The client wanted a name that would exude action and excitement and after a namestorm we narrowed it down to our favorite “Go Girlz”. After a quick google search and a more professional search on TESS the governments “Trademark Electric Search System”, success! Go-Girlz seemed clear, no TM. We were ready to present! Fortunately, someone tried it as a URL and surprise, it turns out it was a porn site. How embarrassing. Good rule of thumb when clearing names, just because it has not been trademarked doesn’t mean someone isn’t using it. I don’t remember what the final name was or if the doll every saw the light of day but the name Go-Girlz never did.
I hope you enjoyed Fuzion’s trip down “Stranger Things” memory lane. Have a strange thing or great idea you need help developing?
Reach out to us at info@fuziondesign.com
Employee Spotlight: Oakley Position:Floor Maintenance Technician (Reporting directly to Maureen Kehoe) What do you enjoy most about working at Fuzion? Barking at people and […]
Employee Spotlight: Archie Position: Sniffer/Vacuum (Reporting directly to Justin Wilkie) What do you enjoy most about working at Fuzion? I just recently moved to Massachusetts from South Carolina, so I’ve […]
Bee all that you can Bee. That was the thought behind a new product idea developed by Len Ryszkiewicz, an avid home gardener. An electrician by trade, Len came upon a roll of tape used to mark electrical projects, etc. It was made to be biodegradable and was bright yellow. The gardener in Len kicked in, and he realized this would be a perfect garden ribbon to tie up plants; and from his deep knowledge of gardening, he knew that bees were attracted to bright colors like yellow. With more bees you get better pollination, and with a 60% decrease in bee population since 1947, it seemed a no brainer.
One day this past spring Len, a Pawtucket native, walked right into Fuzion unannounced; and after a very enthusiastic description of his product idea, Len hired us to brand and package his new product. Fuzion’s scheduled one of our famous namestorms, and we came up with a winner that was not only tongue-in-cheek, it perfectly described his product. “Bee-Line” was born with a tagline “Attracts bees and supports your local garden.” Next was the logo design. Len had expressed an interest creating a mascot for the brand. After researching several bee characters, Fuzion’s designers came up with a few options and applied them to packaging concepts. After careful consideration he chose “Sting,” a tough & buff Bee on a mission to deliver Bee-Line. The packaging included a honeycomb pattern to reinforce the Bee message and, of course, a lifestyle shot of the product in use. Check out the final packaging and meet Sting! Easily one of the most fun icons we have developed at Fuzion. He looks great on t-shirts, hats, and most importantly Len’s new business card.
Look for Bee-Line next Spring in a store near you and tie one on!
Need help with launching your brand? Contact us at: info@fuziondesign.com
Wayne’s Delightfully tacky Yankee swap gift!
Wayne:
I grew up on a farm in New Jersey. I know, you’re thinking a farm in New Jersey? Across the street from our house was a large soybean/potato/wheat field (depending on the year) and to the North of that was a small Christmas tree farm which our neighbor had planted to subsidize his greenhouse business. We had bought trees from him sporadically through the years but they were getting pretty picked over and overgrown. But my sister Susan and I decided we would make the trek across the field and score the perfect tree. After all, we had discerning taste. A half hour later and not finding a tree we liked, Mr. Echdahl, the farm’s owner gave us a pitch that would have made any used car salesman proud. “If you cut the top off of one of those larger trees, it’ll look just as nice as a short tree” he exclaimed. Made sense, sold! We dragged our freshly cut prize home across the frozen field (to you Jersey naysayers, when was the last time you bought tree and dragged it home) and stood against the house for the family to review. To our consternation, it was voted the worst Christmas tree they had ever seen. My sister and I both tried to explain that it looked much better when it was on the top of the rest of tree. Well the poor thing never even made it into the house and was soon chopped up for greens to decorate with. I don’t remember what the tree looked like that we ended up with that year, but that was the only year I can remember that we had to buy two different trees. Happy Holidays and don’t get talked into buying the top of a tree!
Maureen’s Christmas tree adventure!
Maureen:
So, we got this assignment of writing a Christmas tree fail, and I was thinking to myself that I didn’t have a significant failure that would be fun to write about. Then came this year’s search for a Christmas tree. I had put off getting a Christmas tree until this past weekend so I could do it with my kids. What a mistake. There were no trees available. Figuring my boys could use some bonding sent them off on the hunt for a tree. Massive failure, they scoured the Bristol Warren area and couldn’t locate a tree and came back to the house fighting as only brothers can do. Finally, located a Christmas tree farm about half an hour away that still had trees. I called around noon and they said they had a few cut ones left, but you could always go out into the field and pick your own. Checked the farm’s hours, they were open til 6. Perfect! My younger son and I left around 4 to get the tree. By the time we got there, it was quite dark and they didn’t have any cut trees left and the guys that cut down the trees for you were done for the day. Well, good thing Zach wanted to cut down the tree himself. We head off into the field, the snow was crisp and we could see the hint of the light from where the sun had gone down. It was beautiful. Did I mention it was dark, like pitch black now? We found a tree and Zach started cutting it down by lantern light, with this little hand saw. It took a while, a long while. Finally get the tree cut, load it onto the car and off we go. Well, we’re halfway home, and it’s halfway off the car. Stop, retie, and off we go again. We thankfully make it home without another stop. So that’s my Christmas tree story. We got lots of laughs about it and it will be a good one for the memories.
Our first Christmas Tree in the new home!
Justin:
“Oh No the Tree!”
I was only a toddler when it happened, but this ‘Christmas Tree’ fail seems to come up every holiday for a good laugh. It was the late 80’s and my parents loaded my sister and I in the car to pick up a Christmas tree for the holidays. After the perfect tree was purchased, my parents secured it to the roof and off we went towards home. Not far down the highway there was a sudden ‘BOOM’. As they looked in the rear view mirror, my parent’s worst nightmare had come true. The tree had fallen off the roof, snapped in half, and landed square in the middle of the highway. My sister was crying, the tree was in two pieces, and my parents were in utter disbelief. Did they really want to go back and buy another tree? After a quick discussion of what to do next, my dad (a.k.a the ultimate handy man) took a quick look at the broken tree and said what most others probably wouldn’t – “I can fix this”. Needless to say, that Christmas our tree was held together by wood glue and wood clamps. To this day my father still claims it looked ‘pretty good’.
Jodie’s dogs Teddy and Jak!
Jodie:
Just like many people, my family has had quite a few Christmas tree fails. We have had trees topple over, and a couple of dead tree mishaps. However, one tree fail story definitely takes the cake. Jak and Teddy are my two dogs that, for the most part are very well behaved boys who absolutely love the holiday season! They unwrap their gifts, sit under the tree without ever causing a ruckus and welcome the family parties, encouraging belly rubs from guests all night. One year though, when the dogs were young, we hung a few ornaments in the wrong place. We hung three or four salt dough ornaments at the bottom of the tree right in line with the pups’ eyesight. Jak and Teddy snuck over to the tree and had a Christmas feast, eating every last crumb of the ornaments and tiptoeing away thinking no one would notice. The next day, when they woke up feeling sick and no one knew why, we had to investigate. My mom ended up finding the string that the ornaments hung from and put two and two together. We have never given the dogs the opportunity to strike again because this fail definitely taught us (and Jak and Teddy) a lesson.
For those of you who don’t have dogs at home or are smart enough to hang these ornaments up high, making Salt Dough ornaments is a great holiday activity for the family! Here is the recipe for you to enjoy:
Ingredients:
- 1 cup all-purpose flour (self-rising flour should not be used as it will cause the ornaments to bubble up while baking)
- ½ cup salt
- ½ cup water (or more as needed)
- acrylic paints
- glitter (optional)
- twine (for hanging the ornaments)
- non-toxic acrylic varnish for sealing the ornaments (optional)
Instructions:
- Preheat your oven to 225F. Add the flour and salt to a medium mixing bowl and stir.
- Add the water to the mixing bowl and stir until everything is well-combined.
- Place a sheet of parchment paper on your work surface and sprinkle it with flour. Knead the dough until it’s soft and pliable. If your dough is super sticky, add more flour.
- Using a lightly floured rolling pin, roll out the dough to 1/4 inch thickness. Only roll the dough in one direction, because rolling back and forth can create air pockets that cause the ornaments to puff up while baking.
- Cut out ornaments using cookie cutters. Peel away the dough and lift the cutout. Place it on a cookie sheet lined with parchment paper.
- Using a straw, create a hole for the twine that will hang the ornament. Place the ornaments in the oven and bake for two to three hours, or until completely dry. Flip once while baking, then remove the ornaments from the oven and allow to cool completely.
- When the ornaments have cooled, decorate them with paints and/or glitter if desired. If you want your ornaments to last for years and years, seal them with three to four thin coats of non-toxic acrylic varnishafter the decorative paint has fully dried. Make sure to coat the entire surface to prevent moisture from getting in.
- Hang your ornaments on the tree and enjoy! Happy Holidays!
They say necessity is the mother of invention, and Puck Fernsten’s story seems to illustrate this adage perfectly. A new dad and loving the outdoors he found himself out and about town pushing his little one around in a stroller. Either walking or jogging, both enjoyed the outdoors. While his baby was forward facing, Puck could not see them and vice versa. It seemed a wasted opportunity for interaction with his son, when a light bulb went off, or should I say, went on. Puck soon found himself tinkering around in his garage jury-rigging a mirror on the front of the stroller so that he could see his son and the baby could see him. Fast forward to where Fuzion entered into play. Puck approached us in the middle of product development needing branding help to launch the brand and bring his vision to life. He needed a brand name, tagline, and packaging for his new mirror concept. Logically the name needed to come first. Concentrating on names that would emphasize learning and interaction, Fuzion held a name storm and Gooru was born. The name embodies his visionary goals while at the same time retaining a cute and memorable feel, and most importantly it was available. As anyone who has tried to come up with a product or company name knows, the good ones always seem to be taken. We also brainstormed a perfect tagline for the brand: “engage at every stage”.
Onto research, logo development and brand look. Fuzion researched in the competitive arena both at retail and the Internet level looking at trends in the juvenile and sporting space. Combining the research with an understanding of the client’s vision for his new brand, we moved onto design.
Focusing on a clean contemporary design look that worked with the playful Gooru name, we got to work. After looking at several designs the chosen logo had a decidedly fun look with a lower-case “g” that stood by itself as an icon and recalled the essence of a smile. We moved on to the business card, packaging, and mocked up a homepage for the website. The package utilized the purple and blue from the logo and had a clean contemporary look.
Puck’s daughter with the finished product and displaying the Favorite Product Award for Mass Innovations.
Puck was thrilled with his new brand line look that created a professional, finished look and enabled him to start the selling process.
Need help with launching your brand? Contact us at: info@fuziondesign.com
What I did on My Covid Summer Vacation.
Well you may think it’s a little late for a “theme” of what I did on my Covid Summer Vacation (think Christmas Story) but we thought it would be fun to regale you with stories of our exciting Covid Summer 2020. Enjoy!
Jodie:
Even though this summer did not go as planned; my older sister moving out, my younger sister living at school and me hopefully traveling; Covid gave my family the perfect opportunity to spend time together at home before life took over again. Both my sisters and I lived at home for the duration of the summer, which was unusual, for the past eight years someone has always been out of the house at one point or another so it was nice to have a summer that felt like we were little kids once more. We were able to enjoy our home like we used to. I live on a pond, so we got to waterski every night, fish, go for sunset boat rides and dinner cruises. We were able to enjoy being together and that was just the thing we needed. My older sister recently moved out of the house so looking back on this summer I am grateful that we had this uninterrupted time together and without Covid this would not have happened. Looking on the bright side of things has made dealing with this crazy pandemic a little easier!
Maureen’s car being towed and her son and father
Maureen:
I have two kids 13 and 18 who know EVERYTHING there is to know about the world and how it works. Sound familiar for those parents with teenagers, right? So, my plan was to ship my 13-year-old off to his grandparents’ house on the lake for a couple weeks and get the other graduated and ready to ship off to college. Yeah! My older sons’ high school graduation was a on again, off again affair due to Covid. A lot of people made a huge effort to make it the best experience possible for the kids, by making signs and having drive by parades, but it was tough on the them. Not what we were hoping for but were thrilled it finally happened and he could move on. College planning was again a matter of adjusting to the constant changes of what the university was doing with competitive sports, classes and on/off campus living. Took lots of encouragement to get it done, but it happened, and we made it through it. Took Zach, my younger son up to his grandparents to spend a few weeks on the lake so I could have some down time, and on my may (delete)way back my car dies in upstate NY. Three weeks later and multiple trips back I finally get my car back. Following that was 2-week quarantine and a fender bender to the car that was just fixed. Can I have a redo?
Truly though, I feel lucky for how this summer has gone. Could have been so much worse. My friends and family have made it to this point unscathed by COVID. Thankful for all the time I spent with my family and friends, and hugs from my kids this summer and every day. Makes it all worth it.
Justin:
Buying a House: 2020 has been a crazy year, but there has been some good that has come out of it. When the virus hit, my fiancé and I found out quickly that being stuck in a 1 bedroom apartment near Boston was not an ideal situation. After being stuck in small apartment in a crowded building for several weeks, the need for more space became more and more evident. Within a short time we found ourselves living at my parents house (further from the city) more than our own apartment. There was more space, a yard, and we didn’t have to talk over each other during our virtual work meetings. Suddenly, the idea of buying a house further from the city with more space sounded better than ever. Over the course of a month or two, we had found a house, placed an offer, and were soon moving in. Not only have we spent more quality time with our family than ever before this year (including our dog who’s happier than ever), but we finally got the yard and space we always dreamed of.
Wayne:
My Covid Summer DYI Weekend Project.
Despite Covid 19, I did end up going to my usual vacation spot in Maine. It’s not a very interesting story, so I thought I would share a weekend DYI project that I did instead.
I had been wanting to add shutters to my house that I had just purchased just 2 years ago and being thrifty (or cheap as my kids would say) I would scan Craigs list almost daily to look for some second hand shutters. Success! I found the prefect size vinyl shutters (as I needed two sizes) for only $8.00 a pair. Not only that, but the guy said he would drop them off at my house for no charge. Score!
Of course when he showed up I was in the middle of a work Zoom meeting with a client. I quickly ran out to greet him and inspect the shutters. He had arrived in a giant van that can best be described as a yard-sale on wheels. He explained how the shutters were on the bottom of the pile of merchandise in the van and was it OK if he unloaded in my yard to access them. Certainly, no problem I exclaimed and quickly ran back to my meeting that was still in progress. A few minutes later, I looked out the window to view his progress and voilà, my lawn had been transformed into a mega yard sale. If I wasn’t in the middle of the meeting I would have probably gone out and done some shopping as there was quite an impressive array of artifacts. I assumed he had collected them driving around on many a garbage day (to my kids horror, in the past I had scored some good finds doing just that). He knocked on the door and said he had uncovered and counted all the shutters and in the 2 different sizes. I quickly counted them and agreed all were there. I paid him, thanked him, and he packed up and left. I ran back to my meeting.
That weekend, upon scrubbing and painting the shutters, I came to the realization that he and or I must have counted wrong. I was one shutter short. I had 17 instead of 18. In a semi panic, I called hoping he still had one left (as he had several more pair) and he did, and apologized profusely that he had short changed me. He promptly dropped one off the very next day. Well I painted the new shutter and the next weekend began hanging them. They looked terrific, in fact they looked brand new. As I went to the shed where I had stored them to get the last 2 shutters, to my surprise there were not 2 but 3 left. WTF? Did they multiply? How did that happen? Well guess who felt like a big jerk? Now you all know why I’m not an accountant. Anybody need a 55” freshly painted chocolate brown shutter? It kind of looks like a big Hershey bar.
Believe it or not in this 90º + weather, winter is what we have been working on at Fuzion. One of our newest clients is Paricon, owners of the brand Flexible Flyer. They are the makers of those iconic sleds, which date back to 1898 when the first Flexible Flyer was patented by Samuel Leeds Allen in Cinnaminson, New Jersey. Their unique difference was a wooden cross piece that enabled the rider to steer with their feet or hands. It took a while to catch on, but in 1915 sales soared and over a 120,000 were sold. The brand changed hands many times over the years and is now owned by Paricon and based in Paris, Maine. Some sleds are still made there today, but most production takes place in China.
Enter Fuzion. With recent additions to their product line including snow removal tools (scrapers and brushes) to snowboards, fun in the snow toys, snow markers, snow block makers, snowman kits, and inflatable snow tubes, the old line look was feeling dated and disjointed. One of our first challenges was to update the logo, which had remained more or less unchanged since its inception in 1889. They wanted an evolutionary change as they didn’t want to lose the iconic eagle logo and any brand equity that went with it. After exploring several versions, the chosen logo direction was cleaner and a bit more modern than the older version, but still definitely had the flavor of the original. Next we needed to design packaging that would work seamlessly with the new logo. With decidedly two very different product lines — the snow removal and kids toys — the lines needed to have two distinctively different looks but still be related. Another challenge was timing; we had to act fast as these are seasonal items and needed to be shipping by July for this winter’s sales. After developing several options for both lines, a direction was chosen that related the two lines but each felt different.
As we developed the new branding, we were also called upon to work on updating some of the products, including the snowman kit, snowball slingshot, snow markers, and several different snow molds from a penguin to a unicorn. Take a look at our logo and package exploration. Look for the products in the stores this winter, as some of them are shipping already.
Have some products that you want to fly off the shelves?
Reach out to info@fuziondesign.com or give us a call at 401.722.8555 and let’s make it happen.
Fast Times, Fast Cars, Cool package = Fast sales! Kid Galaxy, one of our oldest and dearest clients are purveyors of fun things on 4 wheels, unfortunately toys only. One of their continued successes is the 20V RC Power Drive™ vehicle that can reach speeds of up to 30 MPH. They sell equally fast, doubling sales for the past 4 years, at major online and big box retailers. Fuzion has been working with Mark Norian from Kid Galaxy for years developing multiple iterations of this product, building the brand from the ground up. The brand development has spanned logo design, product deco, several line look versions of packaging, pallet renderings for the big box stores and even ads.
Deco is the term used to describe the look feel and color of the vehicles. Picture a gray 4-wheel drive vehicle and then we’re asked to make it cool and a little bit gritty. Once a particular design is chosen we then do what is known as a spec sheet, with exact PMS colors or CMYK specifications, label placement and graphic treatment over an orthographic view of the product. This is sent to the manufacture so they can duplicate our designs.
The Power Drive vehicle was the biggest selling toy at Costco during the 2019 holiday season, selling out within 3 weeks. Take a look at some of the decos, packaging and ads we developed over the years.
Deco Options:
Deco Spec Sheet For Manufacturer:
Deco Application:
Logo:
Costco Ad:
Final Packaging and Vehicle:
Need to get your products selling fast? Give us a call! 401.722.8555
For those of you with good memories, we reported on this talented muralist in our June edition of the FUZE. Jenna Rice, the daughter of my good friend Dan Rice, has made the news again with her topical murals. Following George Floyd’s tragic death, there was a weekend of protests and one particularly bad night of rioting in Greensboro, North Carolina. Seeing the aftermath, Jenna, along with some fellow local artists coordinated the painting of some of the plywood-covered businesses to brighten up the city and bring a positive message during this dark time. Shortly after Jenna completed her mural on the boarded up taco restaurant “Crafted”, the curator of the National Museum of African American History and Culture at the Smithsonian contacted the owner requesting the mural for their collection once the boards were taken down. Unfortunately the following weekend, in the early hours of Sunday morning, vandals defaced it. She didn’t want “hate to win” as she put it. It took Jenna a good part of 2 days to redo the mural. She did this version with more photorealism and added varnish to protect the painting as well. The restored mural is now in storage awaiting pickup by the Smithsonian to be displayed when the museum reopens.
Once again, we at Fuzion salute you Jenna Rice for making a difference in these stressful crazy times we live in. Bravo!
Every year at Fuzion we host a graduating senior from Tolman High School in Pawtucket that is interested in the graphic arts field. This year we were lucky enough to have the vivacious Marcia Barbosa, who speaks 5 languages amongst her other talents. Today she would have completed her internship at Fuzion and would have presented to us her project final. Unfortunately because of COVID-19 she was unable to complete it. However with her busy schedule permitting we have invited her back to finish it up once we are reopened.
We have all heard how devastating this has been for High School seniors, especially missing proms, awards ceremonies, graduation and all the memory making events that fill your final year at High School. We thought it would interesting to hear from the point of a graduating senior just how this pandemic has effected her senior year at Tolman. So here is Marcia’s essay on how the pandemic has effected her senior year.
But before I turn this blog over to you Marcia, all of us at Fuzion wish you a Happy Graduation and good luck in your future endeavors. From what we have seen at Fuzion makes us believe you are going to make us proud and will surely hit the ball out of the park, no matter what you choose to do.
Take it away, Marcia:
COVID-19 was something really unexpected. I am Marcia Barbosa, a senior at William E. Tolman High School in Pawtucket, RI and COVID-19 has really impacted my last year and most important semester of my high school career. Senior year is typically the year where you are supposed to enjoy your last moments as a teenager along with the classical senior events such as Senior Prank, Senior Supper, Senior Skip Days, Decision Day, Senior Prom and most importantly Graduation Day. My senior year is pretty sad now, although it’s ok that memories can still always be made.
What COVID-19 really impacted me on though has been my future career. My mom and little brother are the only family members I have here in Rhode Island and financially my mom is the only person who can help me. About 2 years ago, my mom injured herself at her job so ever since then she has been unable to work. Because of this I had to get a job so I could at least try to afford to go to college. I was applying for jobs everywhere and days before they decided to shut down places and put everyone in quarantine, I got a job at the mall. Before I was even able to start working, the mall was shut down. I could have still gotten another job since there’s still places open but school is now online and if I want to finish my senior year, which I do, I have to complete the work and attend the virtual classes while also trying to take care of my college needs. This is really difficult to manage.
My mom was told this year that she can definitely go back to her job now, but because of her age and injuries we are afraid that if she catches the virus it would be really bad on her, so now I have no help and I can barely afford college. Besides being affected financially, I had a really important internship at Fuzion Design as part of the Tolman Marketing & Management Program that was giving me the experiences I needed for my future career, that also got effected by the virus and it was a one time opportunity for me as a senior. I was also working really hard everyday on getting better at throwing for outdoor track so I could win medals, awards, or any track scholarship I was able to get as a senior athlete, but that was effected as well.
So, the moral of this is that COVID-19 has financially, educationally and athletically affected my future in college. It has stopped me from gaining more experiences and social distancing has stopped me from making memories of my last year of high school with my friends. The good side of this story though is that I’m learning other new things that could be helpful in the future technologically and health wise. I’ve learned that if you stay in bed for too long your body freezes up and it will hurt. I have also gained more cooking skills and other things that our phones can’t always do for us.
Marcia Barbosa
Tolman High School Class of 2020
______________________________________
At Fuzion, we believe in helping out young artists through internships. So we are now extending that to you – our blog readers in order to help out Marcia. If you know of any additional internships, jobs or scholarships that might be applicable to her, please let us know. She’s still narrowing her focus, but is really interested in interior design, architecture and of course graphic design. She’s a hard worker and always comes in with a positive attitude and smile on her face. Help us make her college dreams possible!
It’s business as unusual at Fuzion! Like many companies around the world, Fuzion is working from home and we are trying to adapt to our new work environments one day at a time. We thought we would give our blog visitors a peak into our home offices and introduce you to a few of our new “co-workers”!
Maureen –
OK – the good, the bad and the ugly of working at home. The GOOD – the thing I love best is the commute and hugs from my boys. It’s just awesome. The BAD – the kitchen and all that yummy food is just a few steps away, such a horrible distraction. The UGLY – my teenage boys have not been fully house trained yet and feel the laundry room is the place to store all their dirty laundry, not necessarily to wash it. I have to walk by it constantly and it drives me insane.
Justin –
Our dog Kancho couldn’t be any happier now that we’re all working from home. More treats, more barking, and more attention. Kancho never strays far away when we’re working from home, in most cases the closer the better. He is even eager to show his face during Zoom meetings, as he doesn’t want to be left out of the action. What’s the best part of us working from home for Kancho? It’s always time to eat.
Jodie –
Working from home has been interesting! At home my sisters are attending school and working from home, so everyone is very busy. I think the best part of working from home has been getting to have two new office dogs! My dogs, Jak and Teddy love having everyone home they are getting lots of attention, tons of treats and walks everyday. I’m trying to make the best of the situation and look on the bright side of things!
Wayne –
The new normal, seems anything but normal and we all have probably heard that a dozen times or more, but it’s strangely true. My new office is my dining table that has two computers and various wires and cables interspersed with a collection of toys. My work companion is Sam the cat. I have discovered that I really don’t need a clock anymore because as dinnertime approaches Sam seems more and more interested in me. He has learned that walking across my keyboard is a great way of saying “feed me or I’m going to bug the shit out of you”. To keep some sense of normality we have a virtual staff meeting every day at 9:00 am. On Monday mornings I still ask “did anybody do anything fun this weekend?” Everyone laughs and we discover the highlight of every weekend seems to be yard work.
Covid 19 aside, Fuzion is still operating at 100% including our Konsberg cutting table. How can we help you? Comps, brand refresh, new package, we’ve got you covered.
Info@fuziondesign.com
It’s one of the smallest cities in the US, with its borders totaling 1 square mile and is mired with a less than rosy reputation and is one of Rhode Island’s most colorful municipalities. Last spring, Fuzion was fortunate enough to be invited to develop concepts for the branding of this multi-cultural berg. We were excited by the prospect and challenge set before us and accepted with a resounding yes.
Our team was about to get a crash course in CF 101 as it is lovingly referred to by its residents. We began our journey by meeting the Mayor and his staff at City Hall and quickly learned some of the unique challenges set ahead. Soon after, we were escorted on a walking tour and we didn’t have to go far to see some very interesting and historic architecture. Several giant umbrellas festooned Jenks Park which is adjacent to City Hall, as well as the stately Cogswell Memorials Tower, both of which I had never seen before. We lunched at a Colombian restaurant and surprisingly enough (or maybe not surprisingly enough for RI and its smallest city), we ended up at a table right next to the Mayor, who seems to be the hero in this tiny town. After a delicious lunch of traditional Columbian food, we continued our tour, meeting several townspeople along the way. We made an unannounced stop at the local shoe repair shop and we’re welcomed with open arms. Through our tour guide and translator, the owner was eager to share how much in the last few years the city had changed for the better. Smiling from ear to ear, he was literally gushing with pride as he exulted the virtues of living in CF. We completed our tour, stopping at the Fire Station and meeting the Chief who grew up in CF and had no problem rattling off positive changes in the city as well. Commenting on the growing sense of community, the drop in crime and the regentrification of abandoned buildings that had sat vacant for years. In short, the smallest city was on its way back in a big way.
Before we began any design work, we felt it was important to have residents participate in the rebranding, so the city added a short 3 question survey to their weekly newsletter. With one question being “What is your favorite aspect of living in CF”? the response seemed to be an unqualified affirmation of a community that is proud as well as strengthened by its diversity.
Utilizing the feedback from the survey as well as our own research, and brainstorming we began to move forward with our design exploration. We worked to develop the brand concept it became clear to us that our exploration extended beyond the specific goal of creating a stagnant identity. We needed much more than a single icon, much more than a single logo. The brand needed complexity. It needed life. It needed stories. It needed personality. After all CF is a city with a strong personality. It has a recognizable attitude. The brand must represent more than an entity, or a mere geographic location, restrained by physical boundaries. The City is filled with life, character, with habits and ways of living, with landmarks, landscapes and a very particular culture. CF is alive, and its identity shouldn’t be fixed or closed. It needs to breathe and grow every day.
To that end, we worked to design a rich and unique visual language that could be expanded and used in number of ways. Our vision was to design symbols that deliberately embodied a degree of abstractness as to not look like Googled clip art. In essence the brand would become abstract art, changing and growing as the city did. The results were concepts that are colorful, bold and embodied the rich culture of CF. Not only would we utilize a unique visual language, but we felt it was important for photography to play a central role to bring authenticity to the many cultures found within it’s one square mile.
We presented 3 different concepts and we would love to hear your thoughts or comments.
This Valentine’s Day, Fuzion celebrated by holding our third annual Chocolate Covered Strawberry Extravaganza! Every year, the Fuzion designers put their artistic ability to the test using Wayne’s tried and true chocolate-covered strawberry techniques. This year we want to share our tips, tricks, and secrets to give you the know-how you need to create these tasty masterpieces at home.
Like any chocolate-covered strawberry, we start with the basic chocolate layer. We used semi-sweet and white chocolate morsels as our bases. To melt the chocolate to the correct consistency we add a bit of shortening to the chocolate to make it smooth and velvety. The chocolate is then placed in bowls and microwaved on medium heat until it is liquid and can be stirred easily.
Next, we get our toppings ready! This year we chose to use chopped walnuts, chocolate sprinkles, and coconut, however, all delicious toppings are acceptable, so this is where the true creative mind is put to the test! All of these ingredients are placed in separate bowls for dipping after the chocolate bases are applied to the berries.
To take our strawberries to the next level, we put some of the remaining semi-sweet and white chocolate morsels into Ziplock bags with a bit of shortening and microwaved them as well. Once they were liquid, we cut a small hole in one corner of the bag. These were used to create the intricate webbing effect you see on our final products. To achieve this effect:
- Place the strawberry on a skewer
- Dip it in either the semi-sweet or white chocolate base
- Let the excess chocolate drip off
- Slowly rotate the strawberry and using the opposite hand, lightly squeeze the opposite color chocolate bag onto the berry continuing to move the spiral down towards the base
- Finally, use a toothpick and drag it up and down the berry to create the webbing effect
Now it’s your turn to create the most impressive strawberries your loved ones have seen! Use creative freedom and push the boundaries. We can’t wait to see what you create!
Name: Marcia Barbosa Position/title: Intern What do you enjoy most about working at Fuzion? What I enjoy most about working at Fuzion is the friendly environment. I also enjoy how helpful and […]
It was a holly jolly holiday party! On December 12th, Fuzion hosted its annual holiday gala. It’s always wonderful to see family, friends, clients, and neighbors chilling out and kicking back with a Fuzion Martini and some great food. We were lucky enough to cohost this year’s party with Blackstone Studios who brought new friends and family along with them.
Thanks to our guests, our toy drive for Birthday Wishes was a huge success! Birthday Wishes for those not familiar, is a non-profit that provides Birthday parties for kids and families currently in homeless shelters in the Rhode lsland, Massachusetts, Connecticut and New York. Party revelers that bought an unwrapped gift for a child had their name put in a raffle for a bodacious gift basket. This year’s lucky winner was Sandy Silva, who exclaimed “I’m lucky when it comes to these kinds of things!” We have to agree, as she wasn’t sure if she would be able to carry the chockfull basket to her car by herself.
Thank you to all of our guests for making the party so special. Season’s Greetings to you and yours from your friends at Fuzion!
Once again our famous blue Fuzion martinis were back on our drink menu. Fuzion’s traditional holiday drink has been around since 2012 and so many people asked what was in them or how to make one, we thought we would share the recipe again. We have noticed from past parties that several will make you a better singer or perhaps bring out the hidden table dancer in you! Enjoy and use with caution!
How can I make one at home you ask? It’s so easy!
3 fl oz lemonade
2 fl oz vodka
½ fl oz Curacao
Pour all the ingredients into a shaker filled with ice and shake vigorously. Pour into a martini glass, rub the rim with a twist of lemon and enjoy! (Caution: Do not operate heavy machinery after enjoying a Fuzion Martini)
Meet Nick, our latest intern from Davies High School. Nick recently completed his three-week long internship here at Fuzion, where he was able to complete a design project of his choosing. Nick decided to create a logo and website for a Minecraft resource pack company he named “Arcadian.”
To start his project, Nick completed research on his potential market, competition, logo, and competitive websites. This initial research helped Nick determine the look and feel of his brand in order to attract the type of consumer he was looking for. Once Nick’s research was complete and he had inspiration for the logo and website design, he began the design process.
Nick started by sketching several different icons that represented the type of Minecraft textures he would be selling in his resource pack. Incorporating the pixels as well as the “techy” look that represents Minecraft. Once he had a few strong icons, he began type explorations of “Arcadian”. Finally, Nick created many different color variations and after several rounds of critiques with the Fuzion designers selected the logo that best fit Arcadian, and his market segment.
With his logo finalized, Nick moved onto the website design for his resource pack textures. Nick created a website that has both a technological and organic feel which encompassed his logo and resource pack. His website included information about his company, his resource pack, and a blog which discussed current news and events surrounding Minecraft. By using the research he had done on websites in his competitive market and the critiques the Fuzion designers gave him, Nick a beautiful website with a consistent flow from page to page. Excellent accomplishment in a few weeks!
Nick, it was great to have you as an intern! Good luck with the rest of your senior year!
Do you know a high school student that might be interested in an internship at Fuzion?
Give us a call 401-722-8555 or follow-up at info@fuziondesign.com.
I remember the first time I heard about QR (quick response) codes, it was probably about 15 years ago or longer. They were going to revolutionize the way we shopped. A product would not survive without one. “Great,” I thought, “one more thing to go on an already cluttered package.” But QR codes did come and while they never quite lived up to the hype, we dutifully started placing them on packages. After a minimalistic survey of my employees and friends, I found that no one had downloaded the app to use one. Within 10 years QR codes started going the way of the leisure suit, and before long I was recommending to clients not to take up valuable package space with a QR code that was never going to be used. That has now changed.
QR Codes have made a huge resurgence, from packaging, to retail and even social media. The 2017 iOS 11 updates allowed users to scan QR codes with their smart phone camera instead of using a downloadable app, which was a huge barrier for many consumers, including myself. I have an iPhone XR and wasn’t aware that I could scan a QR code. While some may think the QR code is just another way to get into your pockets, many users are discovering that scanning one can download a free app, demonstrate how a product works, show reviews, get free coupons, see nutritional information and the list goes on. Post purchase, it can link to product instructions, how-to videos or additional accessories available. Thus, enabling companies to continue engaging the consumer and building that all-important emotional connection to their brand.
Similar to brand strategy, there needs to be a strategy behind QR code usage. According to research by The Paper Worker, one-third of consumer decision-making is based on a product’s packaging. By adding a QR Code you are increasing the odds that your product will end up in someone’s cart instead of collecting dust on the shelf. China and India have seen explosive growth in the use of QR codes as of late and its use is on the rise in the US as well. Using QR codes allows for a depth of information that previously took up valuable space on your package.
So, is 2020 going to be the year of the QR code? I have already started recommending their usage to our clients. After my sales pitch, one client has already asked us to add one to their package rebrand. It will take the consumer directly to a video of the product in use. How about you? We would love to hear your feedback. Have you ever used one, if so where did it take you? Did you find it helpful or just another selling tool?
Scan any of the QR codes above and you will find yourself on the Fuzion homepage (I just tried it with my phone and it really works).
Do you need a QR code or maybe an update to your packaging?
Give us a call.
401.722.8555
I have a dark secret that I have kept hidden my entire career. No, I didn’t lie about my degree – I’m color-blind.
The first time I thought I might be color-blind was in high school when looking at the back of a biology book, there was a colorblind test with all different colored dots in a circle. You were supposed to see a teapot in the middle. All I saw were dots. My friends laughed and said I must be color-blind, but I didn’t believe it. For some reason, I thought color blindness was when you only saw things in shades of gray. I had already started doing some painting and artsy stuff and it never seemed to be a problem. One day in art class I was painting a large scene with a stormy sky and someone commented that they liked how I had added green in the clouds. I didn’t know I had.
Fast forward to my first job after college as a designer and illustrator for a large company that had a nurse on staff to give exams to new employees. She gave me an eye test and asked if I knew I was color-blind. At that time, I did, from a previous eye exam in college. I still didn’t believe it and never told anyone, after all, I was an artist and an artist can’t be color-blind. She said, “aren’t you going to be working in the art department?” I sheepishly answered “yes”. She picked up the phone and called my new boss and informed him that I was color-blind. I thought, there goes my job, who wants to hire color-blind artist? To my relief, I was still hired. My new boss never once mentioned it, nor did I. Throughout my entire career, some of my close friends knew but I never told my employers or my clients.
Thirty-five years later, I own my own design firm. My employees know I’m color-blind, in fact, I’m actually kind of proud it. I persevered and at times it has come up (I have trouble with greens and browns of the same value), but it never affected my work in an adverse way. Who knows, maybe it has helped it. I have since discovered that many famous artists and designers are color-blind. Claude Monet was color-blind, and Degas had problems with color as well. Apparently, it is not that uncommon in the art field. One of my most talented designers at Fuzion was also color-blind. He did spectacular paintings. We were equally color-blind and once took a color-blind test online together, we both failed miserably and had a good laugh.
I have gotten back into painting in the last 5 years. Take a look and judge for yourself. Do you want to hire a color-blind designer (or buy a painting from a color-blind artist)? We see things differently.
Ask for the color-blind guy.
With Halloween fast approaching Fuzion has yet to pull a knife on our pumpkin friends, so we decided we would show you what cut-ups we were last year. From a purr-fect cat, to a fiendish sharp-toothed ghoul, each Fuzion Designer carved out a creative niche in pumpkin flesh. Have favorite or think one is particularly boo-tiful?? We would love to hear your pick!
What is CDS you ask? Why it’s Hasbro’s Creative Development Studios. A group of 10 different departments from Package Engineering to Creative Operations to Sustainability. Each with their own identity and or icon. A lot goes on behind the scenes in toy development that the general public has no idea is taking place. Earlier this year, Brendan Opiekun the Creative Manager at Hasbro’s CDS approached Fuzion about updating their branding and of course, we responded with a resounding yes, we would love to! We are going to give you a behind the scenes look of what we started with, what the direction was, the many concepts we produced and the final logo and matching icons.
The existing brand look spelled out Creative Design Studios. A mouthful. We focused our designs on the acronym CDS, to make a stronger visual statement along with being simpler to remember. The logo needed to incorporate today’s technology with the digital, pixel-based and 3D world we live in today. Keeping this in mind, we explored the use of pixels and 3D elements when creating the CDS logo concepts.
From there it was narrowed down to CDS with floating pixels in both a 3D and 2D design. After seeing these logos side by side, the final logo was chosen! A flat 2D logo was decidedly cleaner and fresher, with a stronger visual impact.
On to the icons.
The original icons were done in an almost sketchy manner. The new icons introduced subtle gradients to brighten the colors and a simple illustration style that paired well with the new logo. Incorporating that on a 3D base introduced the 3D aspect Hasbro was envisioning. We carried through the illustration style to create a cohesive iconic statement representing each department.
The new logo and icons were a hit! Brendan Opiekun states: “We were excited to work with Fuzion Design for our organization rebrand. Wayne and his team were quick to understand our business challenges and did an outstanding job of concepting unique and creative solutions to achieve our goals. The final branding materials were exactly what we needed to help us become a recognizable and respected presence amongst our global partners.”
Time for a rebrand? Let’s make it happen.
401.722.8555
Ask for Wayne!
What are the chances that out of the five designers at Fuzion, four of them are Virgos, myself included? And to boot, our office manager Sue is a Virgo too! Amy’s birthday is on the 4th, me the 10th, Jodie the 12th, Justin the 16th and Sue the 18th. That’s a lot of cake!
What makes a Virgo a good designer? Well, they are supposed to be neat and fastidious but anyone that has seen my desk would know better. I fall back on what “they” also say…people with messy desks are more creative.
To see if we are actually pigeonholed correctly I quickly Googled Virgo’s attributes to see.
Amazing artists (I didn’t make that up)
Highly analytical
People pleasers
Cleanliness (not so much with me)
Perfectionists
Humor & Warmth (do dad jokes count as humor?)
Witty (I think so, see the dad joke of the month)
I left out all the negative ones of course. Would you like to add some of your own? We would love to hear about them! (positive ones only)
Do you remember the iconic 80’s classic toy Pogo Bal? Brand2o, a new brand marketing and licensing company decided it was time to take Pogo Bal out of the mothballs, and give it a chance to bounce back! Enter Fuzion! After seeing a structure and rebranding we did for B4Adventure on LinkedIn, Brand2o’s founder and CEO Michael Oriolo reached out to Fuzion, looking for ways to save costs and reduce the enormous package that was used in the 80’s.
After exploring several options, Fuzion’s package engineering team came up with a structure that was half the size of the previous design. By shipping the ball deflated and including a pump for the consumer to inflate it, we were able to create a combination of box and wrap that showcased the product and nested in shipping, saving on costs. The new box could stand up, or lay flat, depending on the retailer’s needs.
Brand2o was so pleased with the new package structure, Fuzion went on to design the package graphics and instruction sheet as well! The new graphics pay homage to the original colorful 80’s package, featuring an updated illustration of sneaker clad feet die cut and clamped securely on the product.
CEO – Michael Oriolo:
We presented the Fuzion team with a unique challenge in keeping the iconic look of our original 1980s Pogo Bal packaging with a new updated design that could be cost-effectively shipped from our factory to our e-commerce vendors and consumers. Not only did the Fuzion team successfully brainstorm a design that captured the beautiful iconic look and feel of our original package, but they also reduced empty space and excess material while keeping it durable enough to survive the tough shipping and handling conditions of our vendors. It’s been a pleasure working with Fuzion and we look forward to future projects together.
Michael Oriolo, CEO Brand2o, LLC.
Meet Ever! Our latest intern from Davies High School. Ever recently completed his three weeklong internship with us here at Fuzion where he created his own project from start to finish. Ever decided focus on creating a logo and business card for himself. To start the design process Ever completed research on personal logos, brands, typefaces, business cards and more. This research helped him to determine what the look and feel of his logo and business card would be.
To create his logo Ever used his initials (EG), manipulating the letters to create a clean and strong mark. In order to make the mark more complex, Ever explored different iterations of gradients and color options to create a 3D effect. After several rounds of critiques with the Fuzion team he finalized his logo and explored design options for his business card to create a cohesive personal brand.
Like his logo, Ever came up with several different ideas for his business card. Using different colors, layouts, and type treatments Ever was able to determine the direction he wanted to go in for his card. Using strong geometric lines and shapes Ever did a great job connecting the look of his logo to his business card. Again, Ever went through several rounds of critiques and was able to use the suggestions from our graphic designers to enhance his cards look.
By the end of his internship Ever left with a strong logo and business card as his final product.
Ever, it was so nice to meet you and to have to as an intern. Good luck with your senior year of High School!
Do you know a high school student that might be interested in an internship at Fuzion? Give us a call 401-722-8555 or follow-up at info@fuziondesign.com.
Name: Jodie Lavigne Position/title: Junior Graphic Designer What do you enjoy most about working at Fuzion? I love that I am able to learn something new every day, which is expanding […]
Meet Carlos, our latest High School intern from Tolman. In a continuous effort give back to the community, Fuzion mentors a new crop of High School future designers yearly. From Tolman High School, Davies Vocational and Blackstone Academy, we have mentored dozens of interns or job shadowers through the years.
Depending on the length of their internship, we let them pick a project of their own choosing and with our help, guide them through the process. Carlos decided to design his own brand of wireless headphones. Not only did he brainstorm with us to come up with some great names, he sent out an e-survey to friends and family and even Fuzionites got a vote. The corporate name he ended up with was “Opus” which seemed perfect, short, trendy and cool.
Through the 7 months he spent with Fuzion (November-May 4hrs a week), he designed a logo, brand look, business cards and ultimately the package they would come in. After several presentations with critiques by our Fuzion team, we were very impressed with the end results. Carlos revealed his final digital presentation to us like he had been doing it for years. Showing research and mood boards, logo progression and ultimately the finished package. He even mocked one up and cut it out on our Kongsberg Table. His fellow students were blown away with the finished product. After leaving Fuzion for the day, he ended up on a school bus sports trip with his shiny new box and it got passed all around and admired by all. With a lot of “there’s no FN way you did this!”
Carlos, you were a joy to have as an intern and we wish you much luck as you enter college next year!
Do you know a high school student that might be interested in an internship at Fuzion? Give us a call 401-722-8555 or follow-up at info@fuziondesign.com.
OOfos, the revolutionary recovery footwear brand, was looking to try on a new box for their new OOmg shoes. Duncan Finnigan, the brand leader & marketing director, wanted the consumer to know that they were getting something special, just by opening the package. They also wanted some real estate to tell their OO story. Fuzion stepped up to the challenge! After much research and several iterations later, we came up with an award-winning structure, and graphic design. The front flap opened to expose two separate compartments (one for each shoe) that could fold back independently and expose a major billboard for OOfos to tell their technology story. Not only did they have ample space there, but the entire inside of the extensive flap offered even more space to talk about Project Pink, their passionate project to donate 3% of all online sales to the Dana Faber Breast Cancer Research Center.
Package Engineering
With our in-house package engineering we were able to explore multiple structures and quickly cut them out on our Konsberg cutting table. After determining which structure worked the best for our needs, we then applied different graphic executions to give our client multiple options to choose from.
Package Design
Here you see the same package structure with different graphic treatments and photography. Notice how each has entirely different feel. The brown craft paper generally gives it a green, organic feel, while black always feels more high-end, and white brings a fresh clean quality. Black and white photography adds an air of sophistication and can help elevate the brand look, while also allowing spot colors to pop and help call out important features and benefits.
Try on some Fuzion branding. It might just make you stand out from the crowd and keep you a step ahead of the competition.
Employee Spotlight: Jack Position: Greeter What do you enjoy most about working at Fuzion? There are always some good bits of food and crumbs on the floor (especially around […]
When we opened our doors in 2008, Fuzion was known mostly for our expertise in the juvenile and toy industry. Fast forward to 2019, Fuzion has branched out to consumer goods, personal care and even footwear. So put your toy boxes away and let’s explore some award-winning branding that has nothing to do with the toy or juvenile industry.
StoneClean Soap
Did you know the US’s largest manufacturer of bar soaps is in little Rhody? Neither did we. In fact, Bradford Soap has been helping us clean up our act since 1876. Finding us through DESIGNxRI and working in conjunction with Bradford Soap, StoneClean, a startup soap purveyor, was looking for high-end branding that would help it’s new bar soaps get a footing in the highly competitive industry. Fuzion’s award-winning branding helped launch the new kid on the soap block.
OOfos
This manufacturer of high-end recovery footwear for the avid runner was looking for a shoebox that set them apart from the pack. After much research, and exploring several structure and graphic approaches, Fuzion developed an award-winning package that opened in a very different way. Each shoe had its own nook, making the box look more like a display than a shoebox when opened. This unique design, along with an abundance of space for OOfos to tell their story, assured the consumer that they were getting something really special.
Muvit
Muvit is an all-purpose utility cart for families on the go. The client wanted a name that said what it did and a tag line that reinforced the “travel anywhere with your stuff” mantra. The branding needed to be contemporary and speak to the product’s “on the move” features. A piercing arrow graphic and the tag line “A moving experience” completed the branding with a touch of whimsy. The packaging’s bold graphics are simple but make a bold memorable statement.
Name: Sue Chicca Position/title: Office Manager/Bookkeeper What do you enjoy most about working at Fuzion? Definitely my co-workers. They’re the best. Before working at Fuzion, what was the most […]
We were excited to learn last week that Fuzion was chosen as one of Rhode Island Inno’s 50 on Fire Award Winners. Four firms in the design sector were chosen and Fuzion was the only branding firm amongst the 4. Since 2017, Rhode Island Inno has been covering and connecting the state’s ecosystem, producing digital media and events about the entrepreneurs, executives, startups, businesses, trends and topics that are the shaping the present and future of Rhode Island’s economy.
Let us help you set your business on fire (not literally of course). Give us a call 401-722-8555 and we can start a spark!
It’s the most wonderful time of the year! Time for the Fuzion Holiday Gala that is. With upwards of 110 guests, Fuzion kicked off the holiday season with a bang (or more like a jingle) on December 6th. It’s always great to see our clients, family and friends kickback with a drink, enjoy some bites, and have a jolly good time.
Guests who brought a gift for a boy or girl to support Birthday Wishes were eligible to win a beautiful holiday gift basket. Birthday Wishes is a non-profit that provides birthday parties for homeless children, and we were able to provide over 50 gifts in support. This year’s lucky winner was Carilyn Cannon, who exclaimed “whoawhoo!” when she found out she won.
Thank you to all of our guests for making the party so special. Season’s Greetings to you and yours from your friends at Fuzion.
What’s blue? Why a Fuzion Martini of course! Back by popular demand, it was the favorite libation of party revelers at Fuzion’s Holiday Gala. This increasingly famous concoction had taken a hiatus in 2017, but so many guests were disappointed by its disappearance, we made sure to include it on our drink menu this year. Something about drinking a Caribbean blue martini in December is just plain festive and fun. Judging by the many blue tongues at the party, there appeared to be no argument from our guests.
How can I make one at home you ask? It’s so easy!
3 fl oz lemonade
2 fl oz vodka
½ fl oz Curacao
Pour all the ingredients into a shaker filled with ice and shake vigorously. Pour into a martini glass, rub the rim with a twist of lemon and enjoy! (Caution: Do not operate heavy machinery after enjoying a Fuzion Martini)
This year’s party favor was an intricate snowflake package designed and cut right here on our Kongsburg X cutting table. Each package had no less than 32 folds and our Fuzion elves would have made Santa proud as they folded and tabbed (no glue required) all 120 packages. Each filled with a variety of yummy chocolates. Didn’t get one? Let us know and we will send one your way. Let’s make some sweet projects together in 2019!
What’s fuzzy, has 40 legs, and 10 tails? The Fuzion family menagerie of pets! For something a little different, we thought we would share a little bio of each our furry family members. A purr-fect end of the year blog that’s nothing to bark at. Enjoy!
Wayne:
Meet Sam, a semi cross-eyed Snow Shoe Siamese, rescued from the Providence Animal Shelter several years ago. He is quite the handsome blue-eyed boy. I have had many cats through the years and would have to say Sam is definitely the most sociable in your face pet I have ever had. He greets guests at the door and will soon either walk across or park himself in your lap as soon as you sit down. Sam enjoys watching the bird feeder (bird TV), clawing upholstery, chewing on any plastic bag he can find, and long walks on the beach.
Justin:
This is Kancho, a 5-year-old Jack Russell Chihuahua mix rescued from Boston. He is the typical big dog stuck in a little body. He is very friendly, but also very protective. Kancho enjoys barking at larger dogs, barking at people, car rides, boat rides, marking his territory, chasing birds, following you in kitchen, staring at you when you eat, chewing bones, and running around at random really fast.
Maureen:
We have Jack, our Jack Russell Terrier and Ziggi our resident cat. In our house Ziggi rules the roost. He is a longhaired fur-ball of a cat who loves to pester the neighborhood dogs by sitting outside of the windows taunting the dogs inside. When not outside cavorting in the neighborhood, he is usually found lying in wait for Jack or sprawled out in the sun. Jack is a couch potato that loves his walks, will come running at any hint of a cookie, and chasing ground hogs and squirrels. He just won’t bother making a peep if someone comes in the house (or office), preferring to stay curled up in his bed.
Amy:
I’m known as the crazy cat lady of the office, so it’s only fitting that I have 3 cats. Penny and Willow are sisters, and at the age of 3, they are still quite rambunctious. Penny likes to meow real loud and licks you until you can’t take it anymore, while Willow doesn’t meow at all and likes to keep her claws super sharp, so you can never completely relax while snuggling. Gabs is a bit of a grumpy Gus at the age of 14. She doesn’t like our other cats too much, but loves being around people – especially if she thinks they’re going to drop some food on the floor, or turn on the sink so she can get a quick drink.
Dave:
Meet Gail, a Jack Russel & Yellow Lab mix, rescued from Houston and brought up to Rhode Island by Southpaws Express. She is 2 years old and is a lovable, sweet and sociable girl. She loves all people and dogs and greets everyone with a wagging tail and plenty of kisses (licks). She is fond of running really fast at the dog park, playing with rubber balls, going hiking, chewing on bones, cuddling with daddy, soft blankets, sun bathing on the deck, expensive sock chewing and riding shotgun in the car.
Austin:
Meet Peaches, a 3-year-old tabby that I rescued about 8 months ago. Since I haven’t had him very long we are still getting to know one another. He’s very sociable, loving and hyper. Some of his favorite activities include sunbathing every morning, stealing treats from the cupboard and knocking everything over in the middle of the night. He’s currently still trying to find the best hiding spots in the house; he’s not very secretive since he tends to always leave the cabinets open.
Sue:
Meet Trixie, alias “Speed Bump,” named for her habit of laying in the middle of the hallway forcing everyone to step over her. Trixie is a gentle soul with a racers body; a purebred Greyhound who thankfully has never seen a dog track in her life. She is the meeter & greeter at Fuzion and is greatly disappointed if Mom doesn’t let her spend the day with her at work.
Name: Carlos Montes Position/title: Design Intern What do you enjoy most about working at Fuzion? The environment is very professional, but at the the same time very homey. It’s a […]
Is your brand working for you or against you? There are literally millions of brands out there bombarding the airways, the internet (thanks Al Gore), print and signage. It’s inescapable. Think of a brand you like – obviously it’s memorable, but why? What makes us remember the Nike swoosh or the simple silhouette of an apple with a bite out of it or, for better or worse, the iconic golden arches.
A brand is more than your logo or your business card. Your brand is everything that touches your customer from your emails, your office décor, the way you talk to clients to your font choices. In fact, if your brand was a person it would be how people perceive it. Do they like you, are you fun, serious or a mess?
What makes a brand work for you instead of against you? There are many elements that make a brand successful from knowing your target audience, your logo to consistency in usage – these are all pieces of a priceless puzzle. Take our quick quiz to find out whether your brand is the next Nike Swoosh or “what was the name of that company with that funny thingy for an icon?” Identify your areas for growth to take your brand to the next level!
SCORING
If you scored 60% or higher, you are doing a pretty good job of having a brand that is consistent and will help your clients remember you and stand out among your peers. The higher the percentage, the better.
If you scored 50% or lower, it may be time to take a fresh look at your over all branding. In the market for a brand overhaul? We would love to help you find the new you. Give us a call! Let’s make a date and see what develops.
401-722-8555
info@fuziondesign.com
Name: Austin Verrecchia Position/title: Graphic Designer What do you enjoy most about working at Fuzion? The environment. It’s a very comfortable place to work and you always feel welcome. Right when […]
By Wayne Blatchley
Remember when Barbie caught all kinds of crap when she said, “math class is tough”? Well, I’m not sure she would have been in as much trouble if she said “design is tough,” but believe me it is. I have been doing it for most of my life (let’s not use real years here, but were talking at least 3 or 4 dogs). Design is tough, and sometimes depending on the client, really, really tough. But to be fair, from the client’s point of view, I’m sure they have found the design process difficult at times as well. What the client envisions and what the designer envisions are usually very different. Designers are improvers, always wanting to make it “better,” cleaner, more concise and this is not always what the client wants. So, it would not be uncommon to hear from a client “why is there so much blank space?” and the ever popular “can you make the logo bigger?”.
Fuzion recently hosted a branding seminar for RI Goldman Sachs 10K Small Businesses and one of the topics we covered was how to work with designers. So Brian Boyle of Cross Trainer and I came up with some helpful hints for when working with designers. To make it a little more fun, we did a scripted role-play (coming soon to a theater near you).
1. You hired a designer; let them design.
Designer: These are the designs we came up with for your logo after carefully researching your market and the competitive set in your arena. Please look them over and we can review tomorrow.
(The next day)
Client: I showed the logos to my wife, the mailman and my 5-year-old son. We kind of like option one, but think it should be green and purple and change the font to something more fun like brush script and add a light bulb for the dot above the “i” to emphasize how smart our product is.
Moral: You hired the designer to design; let them design. Don’t show your milkman; show your audience.
2. Know your budget.
Client: I need a complete branding from ground up, research, naming, logo, business card, signage, sales sheet, and trade booth.
Designer: Wow, that is a lot of work and a really great project for us. Do you have a specific budget in mind? It’s really helpful for us to know if you have a budget so we can try and work within it its parameters.
Client: No, I don’t really have a budget for this at all. Have no idea what it should be. Can you just come back with a proposal?
(2 days later)
Designer: We came up with a proposal and it looks like around $20K for everything.
Client: OMG, never thought it would be that much I only budgeted $10K. I was hoping you would come in under that. What can we take out?
Moral: If you have a budget, share it with the designer. It will save time, effort, and frustrations for both parties.
3. Be fair.
Client: (on phone) We love your work and really want to work with you, but could you just mock something up quick, so we can see what you are going to do?
Designer: (thinking) That’s basically like asking me to do the work for free. It devalues my work and goes against everything I stand for. Normally I wouldn’t but this is a great potential client and I need this job, so I’ll do it just this one time.
Designer: Okay, I’ll do some mockups if it will help me get your business.
Client: Awesome, thanks, this will definitely pay off for you I promise. *fist pumps in air* knowing that they will never pay this designer for their creative work.
Moral: There’s a special place in hell for clients that behave this way. Be fair to your designer and they will work hard for you.
4. Design is not a commodity.
Designer: I’ve reviewed the RFP, and this project is right up our alley. We’ve helped a lot of businesses just like yours achieve their goals. You’re looking at $25K all in for the design and programming.
Client: What?!? The last website we did cost $2,500! How is this possible?
Designer: Ok, so how did you like that site?
Client: Well… it never really worked the way they said it would, and I practically designed it myself using a template they provided, and the programmer got a new job and changed his number, but besides that it was alright for a while.
Designer: We’re going to approach this site very differently. This site will be built using state-of-the-art tech in combination with professional custom design by award-winning designers. Your website is your most important marketing tool, and we will use this platform to effectively communicate your brand. We understand your needs and have several happy clients that can vouch for our capabilities.
Client: Ok, would you do it for $3,500?
Moral: Design is not a commodity, so make sure you’re comparing apple to apples.
Do you need some branding? Would you like to test your newly acquired working-with-a-designer skills? Give us a call! We may just let you make the logo bigger (maybe just a little).
Name: Maureen Kehoe Position/title: Sr. Designer What do you enjoy most about working at Fuzion? Love the culture at Fuzion – work hard and play hard with lots of laughs in […]
Name: Grace Young Position/title: Graphic Design Intern What do you enjoy most about working at Fuzion? I enjoy the fast pace environment, the diverse array of projects, and the great […]
Name: Esther Tseng Position/title: Associate Creative Director What do you enjoy most about working at Fuzion? An exciting array of projects of all shapes and sizes and cool coworkers. Before […]
It has been 10 years since Fuzion opened its doors in 2008 (in hindsight, probably not the best year to start a business). While the timing may have not been ideal, Fuzion has managed to persevere and thrive through the years and are excited to be celebrating our 10th anniversary.
Starting out in a 1500-square-foot office, which seemed way too big. Wayne remembers it seemed like two BBs rolling around in a boxcar. But before you could say Jiminy Cricket, we outgrew the space at 150 Main Street, and in 2012 moved to a spectacular new 4,500-square-foot space in the Design Exchange building at 161 Exchange St., practically a stone’s throw from the former office. Hundreds of projects later, we are still producing award winning branding solutions for a wide variety of clientele.
To celebrate, we are going to take you on a stroll down memory lane to show you some of our most memorable and successful projects at Fuzion to date. Have a favorite? We would love to hear about it.
1) Easy-Bake
Easy-Bake Oven is easily our most famous project to date. The biggest challenges for this iconic toy makeover were to eliminate the light bulb, which was the heating element, and to design a modern new look that would feel at home on the counter in today’s modern kitchens. After hours and hours of research and probably 3 dozen design iterations, Fuzion knocked it out of the ballpark. When the Easy-Bake Oven was launched, it became one of the top 10 selling holiday toys that year, and continues to be on the wish list for aspiring chefs!
2) PearHealth
The PatientPod was Fuzion’s first foray into the burgeoning healthcare market. Our client, Pat Mastors, saw the need for a product that could help prevent the spread of pathogens after her father became a victim of MRSA during a routine hospital visit. Fuzion helped her design and brand the PatientPod portable wellness center. It easily clipped on a bed rail, IV pole or even a wheel chair, reducing fall risk, helping prevent the spread of pathogens, eliminate lost patient items and reduce harm during care.
3) Allen Bike Rack
Good things do come in small packages! The owner of Allen Sports came to Fuzion with a cardboard mockup for a compact foldable bike rack. After trial and tribulation, and some Fuzion engineering, the Allen Sports One Bike Compact Folding Bike Rack was born! It even came with a carrying tote bag that could fit into your backpack. When launched at Walmart, it soon became a top seller. Fuzion went on to develop several variations, including a 2-bike rack and a lightweight aluminum rack.
4) AT&T
The challenge for Fuzion on this very high-end line of baby monitors was that AT&T had never made the foray into baby products. The big question was how do you take a line look designed exclusively for tech products and make it work amongst a sea of baby monitors. Luckily, Fuzion was up for the challenge and persevered with a look that was clean with concise information and lifestyle photography that warmed the line look and helped tell the story of these high-tech baby monitors. Chalk another award-winning branding to Fuzion!
5) Candylicious
Who wouldn’t want to eat a bubble? Especially if it tasted like tutti frutti or bubble gum! Little Kids, a local manufacturer of toys for kids of all ages, with a knack for all that is bubbles, posed that question to Fuzion with their new edible bubble line, “Candylicious.” Fuzion not only developed a playful and colorful logo and line look, but also helped bring the iconic Candy Bandit character to life. Candylicious was a huge success when launched at Toy Fair in 2015 and won a prestigious American Graphic Design Award for packaging in 2015.
6) SmartSheer
Smart Textiles Inc. needed to launch a new sheer drape line. Though stylish and unassuming, these patented sheers had insulation qualities comparable to polystyrene insulation and would save on energy bills. The challenge was to quickly communicate the story at retail. After much research, Fuzion designed a brand look that stood out from the competition, utilizing iconography to convey its features. An immediate success at Bed Bath & Beyond, it spawned several lines of window treatment products.
7) Nösh
This start-up baby & toddler snack food company engaged Fuzion to create a unique brand story and an eye-catching retail presentation to ensure the successful launch of their new rice crackers in the highly competitive specialty baby and toddler food market. Designed to resemble an established farm fresh organic brand that would attract health-conscious foodie Moms, Nosh Launched in 400 Babies “R” Us in September 2016. Fast forward today, it is now in over 4,000 stores and more than 20 countries. Fuzion has won awards in both branding and website design for this artisanal organic brand.
8) 20 Volt
Talk about fast! This 20 Volt RC truck with speed up to 30 MPH, grossed millions in sales for the parent company Kid Galaxy in partial thanks to Fuzion’s ability to tell a story through compelling graphics and package structure. Not only did Fuzion design the brand look, but also designed the graphics for this speedy RC vehicle. A very cool gritty skull graphic and dynamic font treatment helped drive home the differentiating 20V interchangeable battery feature. When launched at a major warehouse club last fall they literally flew off the shelves.
9) Metalform
Metalform, a manufacturer of gun magazines who sold to gun manufactures like Smith & Wesson, represented a unique branding challenge for Fuzion. They also sold their own brand, Metalform. Seeing an opportunity in a marketplace full of poorly branded competitors, Metalform decided to invest in marketing. Utilizing our proven brand strategy, Fuzion targeted the uninspired branding of the competitive set and developed a brand look that made Metalform pop off the shelves. The look was debuted at a major trade show (in a booth that was also designed by Fuzion) and sales shot up!
10) Brackitz
Brackitz is a STEM building system, developed by a dad scientist noticing that his kids wanted to build things that just couldn’t be executed with traditional blocks. After success in the specialty market, they decided to take their package to next level for the big box store arena. Eliminating a window box added real estate for a larger branding presence and a lifestyle image to show scale. A new bold vertical logo and dynamic photography on a bright green field added drama and excitement. The new look was a unanimous success at Hong Kong and NYC toy fair in 2018.
Name: Wayne Blatchley Position/title: President/CCO (Chief Creative Officer) What do you enjoy most about working at Fuzion? Watching a brand that didn’t exist come to life, and working with my talented […]
Name: Amy Towne Position/title: Graphic Designer What do you enjoy most about working at Fuzion? I love working with so many talented people. I love being able to bounce ideas […]
Name: Emily Tilton Position/title: Graphic Designer What do you enjoy most about working at Fuzion? The fun, unique, creative environment. Wayne singing “short people” every time I walk into room. Before working […]
Name: Justin Wilkie Position/title: Senior Graphic Designer What do you enjoy most about working at Fuzion? No project is ever the same and the environment is super cool. Before working […]
If you have been keeping up with the Fuze, you might recall last months preview of the Esko CAD Cutting table we were about to receive. Well it has finally […]
For a while now, Fuzion has wanted to do a promotional project that all of our designers could participate in. After quick brainstorm, we came up with the idea of […]
They say word of mouth is the best form of advertising, and for our client, First Start Holdings, Inc., a recommendation was enough to spark interest in Fuzion. Co-owner, Jonathan Weiner, came to us looking to brand their new line of organic baby teething biscuits, toting the brand name “Nosh.”
Enter Fuzion. Working closely with Jonathan and his team, Fuzion dove into the branding of Nosh with some serious research, both primary and secondary. We developed a brand strategy, finding the voice of the new brand and what our core consumer, the millennial, expected from it. Through numerous surveys and working closely with the Nosh team, we shaped the brand identity and name-stormed the perfect nomenclature for their teething biscuit. Nosh Baby & Toddler Munchables were born (and we still can’t believe it was available). With a farm stand black chalkboard look, simple hand-drawn illustrations and engaging lifestyle photography of babies enjoying their Munchables, Fuzion shattered the bland retail space in the baby snack food aisle.
Fuzion concentrated on a strong web experience and social media, linking the brand look, the humorous voice (no teeth required) and too-cute-for-words lifestyle photography (shot by the talented Angela Coppola) across all platforms. Launching at 400 Babies“R”Us in September 2016, Nosh has realized explosive growth both in the U.S. and internationally. Currently Nosh is selling in over 4,000 stores in the U.S. and 6 countries. With retailers begging for more products, First Start Holdings, Inc. are launching a host of baby and toddler organic snack foods from premium brown rice puffs to foodie flavored gummies.
If you are interested in having Fuzion present “How Millennials Are Changing Brands” to your team, please contact Wayne or Esther at: wayne@fuziondesign.com or esther@fuziondesign.com. If you’re not local, we would be happy to present Via GoToMeeting.
Recently, Fuzion was invited to pay a visit to one of our oldest clients, Fit & Fresh of Providence, RI. Fit & Fresh, formerly Medport LLC, started out making cases for diabetics to keep associated paraphernalia conveniently in one place. It has since evolved into a company built around a hugely successful healthy lifestyle brand, with stay-cold food containers and insulated lunch bags for every occasion and taste.
Since Fuzion’s launch in 2008, we have worked closely with Chuck Miga, Executive VP and his team at Fit & Fresh on various branding projects and designing new products, patterns and packaging.
The reason for our visit to Fit & Fresh was two-fold, one to meet and introduce ourselves to the growing staff and second, to share our presentation on “How Millennials Are Changing Brands.” The presentation was attended by the sales, marketing, design, and product development teams, and was presented by Esther Tseng, Fuzion’s Associate Creative Director. Avoiding the inevitable Death by Power Point, Esther gave a very condensed version of the months of research, designs, and surveys that led us to finding the voice for our new brand and how millennial buying habits shaped it. It was followed by a brief question and answer period.
If your interested in having Fuzion present ”How Millennials Are Changing Brands” to your team, Please contact Wayne or Esther at: wayne@fuziondesign.com or esther@fuziondesign.com. If you’re not local, we would be happy to present Via GoToMeeting.
At Fuzion we are real cut-ups! For 10 years we have provided clients with meticulous hand crafted (a.k.a. cut out by hand) packaging mockups. As you can imagine, this is an arduous and time-consuming task. Multiple comps resulted in sore fingers and an occasional errant slice, ending in a trip to the emergency room and a few stitches. Listening to our clients that were requesting a methodology for package mock-ups that was not as archaic as perhaps rocks & scissors, Fuzion is proud to announce the addition of a brand spanking new Esko CAD cutting table to our arsenal of creative gadgets. For even more excitement, if you can stand it, we have added a seasoned professional to our Fuzion staff to bring his package engineering expertise into the fold (pun intended). David Foster has joined the Fuzion band of merry designers and we are very pleased to have him aboard. With over 40 years of experience, and an equal amount of very bad jokes, we are very excited to offer in house package engineering.
Back to our NEW cad table, if all goes as planned, Fuzion’s new CAD table will be up and running by December 1st (after all it is coming all the way from Belgium). Soon, a request for 20 package mock-ups will not require a Band-Aid! With the ability to provide small run package mockups in our conveniently located Pawtucket studio, we hope to be a more powerful partner for all our existing clients and to those whom we have yet to meet. Call us for a quote. Be the first on your block to own a CAD cut prototype package from Fuzion. You are sure to be the envy of everyone that has to travel far for their comp needs.
Name: Dave Costa Position/title: Graphic Designer What do you enjoy most about working at Fuzion? Everything actually! I get to be apart of a great team, I get to use my talent […]
Change happens every day. Here at Fuzion we recently had a shuffling of the deck, and co-founder Joe Cacciola has decided to move on to pursue other interests. We wish Joe good luck and we will miss him.
So what does this mean for Fuzion, exactly? Well for starters, fellow co-founder Wayne Blatchley will take the reins as President and is now the sole owner. As far as day-to-day business at Fuzion, not much has changed. We will still offer award-winning product development and branding, while continuing to delve deeper into strategic marketing and what makes a brand tick.
Along with changes at the helm, Fuzion has gotten a fresh new face. We’re excited to show you what we have coming up in the future, and hope you follow us along on our journey through our new monthly newsletter, The Fuze. We will keep you abreast of goings on, new trends, and the latest that Fuzion has up its sleeve.
With the recent and exciting changes at Fuzion, we’ve decided to give ourselves a fresh new look. Everyone needs to upgrade and change things up a bit at some point. Just think back to your own style back in Middle School and you’ll quickly realize that rebranding is necessary!
We are proud to present the new Fuzion logo. Take it all in! Isn’t it a beauty? When coming up with this logo, we wanted something clean and contemporary. The two shades of contrasting blue gives off an exciting pop, while bringing in an air of sharp sophistication. The ‘Z’ itself has become more versatile as it can be used as an icon and as a pattern in the future.
We dropped the word ‘Design’ from this logo because we wanted to show that we offer much more than just design. We are evolving, which is really the focus of this rebranding. Rebranding is a necessity for all businesses to grow and keep up with the times. We’re already known for our stellar work with toys and packaging, but we also wanted to show that we are diving deeper into new markets like strategy and branding as we move forward.
Nobody wants to look stale and outdated, and things move so fast these days that keeping up is key so you don’t get lost in the shuffle. We believe that this new look will get our message across of how we have evolved over the years.
On September 22nd, as part of the Annual Design WeekRI, Fuzion hosted a Happy Hour, and if we must say (and we must) it was a smashing success, with over 50 attendees of new friends and old. Our bartender (and designer), Dave Costa, served up refreshing Fuzion Mules in frosty copper mugs emblazoned with our new logo, which was also a complimentary gift for attending the event. Some of Fuzion’s finest gave tours of the studio while our guests chatted and enjoyed a gourmet repast. The highlight of the evening was a presentation by our Associate Creative Director, Esther Tseng, on how to sell to the finicky millennial. A good time was had by all and we’d like to say thank you to DESIGNxRI, and all that attended for making the evening such a success.
As Fuzion moves forward, we would like to congratulate owner and President Wayne Blatchley for recently graduating from the Goldmans Sachs 10,000 Small Business program. He was one of 24 Entrepreneurs in RI in the 3rd Cohort of this 12 week stellar program that offers a mini MBA in business. Wayne noted that it was lot of hard work and discipline to complete the course, but it really gave him a perspective of how he can do little things every day in his business to make it more successful. The biggest take away for him was learning to work on his business, and not in it. He is already applying his growth plan by adding a digital cutting table to Fuzion’s arsenal of creative tools. It will enable us to produce more package mocks-ups, faster, and at a higher quality than before. It was something our clients were asking for, and Wayne had been thinking about for years, and the 10K Small Business program helped him devise a growth plan to make it a reality. Our new CAD table is being shipped from Europe as we speak!
In other news, we continue to grow our knowledge base of trends in the graphic world and to that point, Esther Tseng has been accepted into a Design Forward program run by DESIGNxRI. Design Forward offers a comprehensive strategy to strengthen and support the design sector skills, talent pipeline, and career trajectories in Rhode Island and we are just as excited as Esther, that she is taking part in this great program.
Name: Mackenzie Cunha Position/title: Intern What do you enjoy most about working at Fuzion? The camaraderie of Thirsty Thursdays, even though I can’t fully enjoy them yet because I’m a […]
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