Bee all that you can Bee. That was the thought behind a new product idea developed by Len Ryszkiewicz, an avid home gardener. An electrician by trade, Len came upon a roll of tape used to mark electrical projects, etc. It was made to be biodegradable and was bright yellow. The gardener in Len kicked in, and he realized this would be a perfect garden ribbon to tie up plants; and from his deep knowledge of gardening, he knew that bees were attracted to bright colors like yellow. With more bees you get better pollination, and with a 60% decrease in bee population since 1947, it seemed a no brainer.

One day this past spring Len, a Pawtucket native, walked right into Fuzion unannounced; and after a very enthusiastic description of his product idea, Len hired us to brand and package his new product. Fuzion’s scheduled one of our famous namestorms, and we came up with a winner that was not only tongue-in-cheek, it perfectly described his product. “Bee-Line” was born with a tagline “Attracts bees and supports your local garden.” Next was the logo design. Len had expressed an interest creating a mascot for the brand. After researching several bee characters, Fuzion’s designers came up with a few options and applied them to packaging concepts. After careful consideration he chose “Sting,” a tough & buff Bee on a mission to deliver Bee-Line. The packaging included a honeycomb pattern to reinforce the Bee message and, of course, a lifestyle shot of the product in use. Check out the final packaging and meet Sting!  Easily one of the most fun icons we have developed at Fuzion.  He looks great on t-shirts, hats, and most importantly Len’s new business card.

Look for Bee-Line next Spring in a store near you and tie one on!

Need help with launching your brand? Contact us at: info@fuziondesign.com