Believe it or not in this 90º + weather, winter is what we have been working on at Fuzion. One of our newest clients is Paricon, owners of the brand Flexible Flyer. They are the makers of those iconic sleds,  which date back to 1898 when the first Flexible Flyer was patented by Samuel Leeds Allen in Cinnaminson, New Jersey. Their unique difference was a wooden cross piece that enabled the rider to steer with their feet or hands. It took a while to catch on, but in 1915 sales soared and over a 120,000 were sold. The brand changed hands many times over the years and is now owned by Paricon and based in Paris, Maine. Some sleds are still made there today, but most production takes place in China.

Enter Fuzion. With recent additions to their product line including snow removal tools (scrapers and brushes) to snowboards, fun in the snow toys, snow markers, snow block makers, snowman kits, and inflatable snow tubes, the old line look was feeling dated and disjointed. One of our first challenges was to update the logo, which had remained more or less unchanged since its inception in 1889. They wanted an evolutionary change as they didn’t want to lose the iconic eagle logo and any brand equity that went with it.  After exploring several versions, the chosen logo direction was cleaner and a bit more modern than the older version, but still definitely had the flavor of the original. Next we needed to design packaging that would work seamlessly with the new logo. With decidedly two very different product lines — the snow removal and kids toys — the lines needed to have two distinctively different looks but still be related. Another challenge was timing; we had to act fast as these are seasonal items and needed to be shipping by July for this winter’s sales. After developing several options for both lines, a direction was chosen that related the two lines but each felt different.

As we developed the new branding, we were also called upon to work on updating some of the products, including the snowman kit, snowball slingshot, snow markers, and several different snow molds from a penguin to a unicorn. Take a look at our logo and package exploration. Look for the products in the stores this winter, as some of them are shipping already.

Have some products that you want to fly off the shelves?

Reach out to info@fuziondesign.com or give us a call at 401.722.8555 and let’s make it happen.