Fast Cars! Fast Sales!

Fast Times, Fast Cars, Cool package = Fast sales! Kid Galaxy, one of our oldest and dearest clients are purveyors of fun things on 4 wheels, unfortunately toys only. One of their continued successes is the 20V RC Power Drive™ vehicle that can reach speeds of up to 30 MPH. They sell equally fast, doubling sales for the past 4 years, at major online and big box retailers. Fuzion has been working with Mark Norian from Kid Galaxy for years developing multiple iterations of this product, building the brand from the ground up. The brand development has spanned logo design, product deco, several line look versions of packaging, pallet renderings for the big box stores and even ads.

Deco is the term used to describe the look feel and color of the vehicles. Picture a gray 4-wheel drive vehicle and then we’re asked to make it cool and a little bit gritty. Once a particular design is chosen we then do what is known as a spec sheet, with exact PMS colors or CMYK specifications, label placement and graphic treatment over an orthographic view of the product. This is sent to the manufacture so they can duplicate our designs.

The Power Drive vehicle was the biggest selling toy at Costco during the 2019 holiday season, selling out within 3 weeks. Take a look at some of the decos, packaging and ads we developed over the years.

Deco Options: