I remember the first time I heard about QR (quick response) codes, it was probably about 15 years ago or longer. They were going to revolutionize the way we shopped. A product would not survive without one. “Great,” I thought, “one more thing to go on an already cluttered package.” But QR codes did come and while they never quite lived up to the hype, we dutifully started placing them on packages. After a minimalistic survey of my employees and friends, I found that no one had downloaded the app to use one. Within 10 years QR codes started going the way of the leisure suit, and before long I was recommending to clients not to take up valuable package space with a QR code that was never going to be used. That has now changed.

 

 

QR Codes have made a huge resurgence, from packaging, to retail and even social media. The 2017 iOS 11 updates allowed users to scan QR codes with their smart phone camera instead of using a downloadable app, which was a huge barrier for many consumers, including myself. I have an iPhone XR and wasn’t aware that I could scan a QR code. While some may think the QR code is just another way to get into your pockets, many users are discovering that scanning one can download a free app, demonstrate how a product works, show reviews, get free coupons, see nutritional information and the list goes on. Post purchase, it can link to product instructions, how-to videos or additional accessories available. Thus, enabling companies to continue engaging the consumer and building that all-important emotional connection to their brand.

Similar to brand strategy, there needs to be a strategy behind QR code usage. According to research by The Paper Worker, one-third of consumer decision-making is based on a product’s packaging. By adding a QR Code you are increasing the odds that your product will end up in someone’s cart instead of collecting dust on the shelf. China and India have seen explosive growth in the use of QR codes as of late and its use is on the rise in the US as well. Using QR codes allows for a depth of information that previously took up valuable space on your package.

 

 

 

So, is 2020 going to be the year of the QR code? I have already started recommending their usage to our clients. After my sales pitch, one client has already asked us to add one to their package rebrand. It will take the consumer directly to a video of the product in use. How about you? We would love to hear your feedback. Have you ever used one, if so where did it take you? Did you find it helpful or just another selling tool?

Scan any of the QR codes above and you will find yourself on the Fuzion homepage (I just tried it with my phone and it really works). 

 

Do you need a QR code or maybe an update to your packaging?

 
Give us a call.

401.722.8555