Do you remember the iconic 80’s classic toy Pogo Bal? Brand2o, a new brand marketing and licensing company decided it was time to take Pogo Bal out of the mothballs, and give it a chance to bounce back! Enter Fuzion! After seeing a structure and rebranding we did for B4Adventure on LinkedIn, Brand2o’s founder and CEO Michael Oriolo reached out to Fuzion, looking for ways to save costs and reduce the enormous package that was used in the 80’s.

After exploring several options, Fuzion’s package engineering team came up with a structure that was half the size of the previous design. By shipping the ball deflated and including a pump for the consumer to inflate it, we were able to create a combination of box and wrap that showcased the product and nested in shipping, saving on costs. The new box could stand up, or lay flat, depending on the retailer’s needs.

Brand2o was so pleased with the new package structure, Fuzion went on to design the package graphics and instruction sheet as well! The new graphics pay homage to the original colorful 80’s package, featuring an updated illustration of sneaker clad feet die cut and clamped securely on the product.

CEO – Michael Oriolo:

We presented the Fuzion team with a unique challenge in keeping the iconic look of our original 1980s Pogo Bal packaging with a new updated design that could be cost-effectively shipped from our factory to our e-commerce vendors and consumers. Not only did the Fuzion team successfully brainstorm a design that captured the beautiful iconic look and feel of our original package, but they also reduced empty space and excess material while keeping it durable enough to survive the tough shipping and handling conditions of our vendors.  It’s been a pleasure working with Fuzion and we look forward to future projects together.

Michael Oriolo, CEO Brand2o, LLC.