When we opened our doors in 2008, Fuzion was known mostly for our expertise in the juvenile and toy industry. Fast forward to 2019, Fuzion has branched out to consumer goods, personal care and even footwear. So put your toy boxes away and let’s explore some award-winning branding that has nothing to do with the toy or juvenile industry.

StoneClean Soap

Did you know the US’s largest manufacturer of bar soaps is in little Rhody? Neither did we. In fact, Bradford Soap has been helping us clean up our act since 1876. Finding us through DESIGNxRI and working in conjunction with Bradford Soap, StoneClean, a startup soap purveyor, was looking for high-end branding that would help it’s new bar soaps get a footing in the highly competitive industry. Fuzion’s award-winning branding helped launch the new kid on the soap block.

OOfos

This manufacturer of high-end recovery footwear for the avid runner was looking for a shoebox that set them apart from the pack. After much research, and exploring several structure and graphic approaches, Fuzion developed an award-winning package that opened in a very different way. Each shoe had its own nook, making the box look more like a display than a shoebox when opened. This unique design, along with an abundance of space for OOfos to tell their story, assured the consumer that they were getting something really special.

Muvit

Muvit is an all-purpose utility cart for families on the go. The client wanted a name that said what it did and a tag line that reinforced the “travel anywhere with your stuff” mantra. The branding needed to be contemporary and speak to the product’s “on the move” features. A piercing arrow graphic and the tag line “A moving experience” completed the branding with a touch of whimsy. The packaging’s bold graphics are simple but make a bold memorable statement.