Is your brand working for you or against you? There are literally millions of brands out there bombarding the airways, the internet (thanks Al Gore), print and signage. It’s inescapable. Think of a brand you like – obviously it’s memorable, but why? What makes us remember the Nike swoosh or the simple silhouette of an apple with a bite out of it or, for better or worse, the iconic golden arches.

A brand is more than your logo or your business card. Your brand is everything that touches your customer from your emails, your office décor, the way you talk to clients to your font choices. In fact, if your brand was a person it would be how people perceive it. Do they like you, are you fun, serious or a mess?

What makes a brand work for you instead of against you? There are many elements that make a brand successful from knowing your target audience, your logo to consistency in usage – these are all pieces of a priceless puzzle. Take our quick quiz to find out whether your brand is the next Nike Swoosh or “what was the name of that company with that funny thingy for an icon?” Identify your areas for growth to take your brand to the next level!

SCORING

If you scored 60% or higher, you are doing a pretty good job of having a brand that is consistent and will help your clients remember you and stand out among your peers. The higher the percentage, the better.

If you scored 50% or lower, it may be time to take a fresh look at your over all branding. In the market for a brand overhaul? We would love to help you find the new you. Give us a call! Let’s make a date and see what develops.

401-722-8555
info@fuziondesign.com