Auldey, a Chinese toy maker, were gearing up to bring Wave Racers, their innovative motion-controlled race cars, to the competitive North American market. They relied on Fuzion to overhaul their packaging for American and Canadian consumers. This toy was unique, and the packaging needed to draw attention to the proprietary “Wave Technology” that allows the car to change speed with the wave of a hand.
We kicked things off by defining the target audience, brand personality and attributes. We created a new logo that better expressed the excitement of the toy and completely updated both the packaging, and their Toy Fair booth graphics.
Those new designs drew a big audience for Wave Racers at their Toy Fair premiere, earning them a spot on CBS’ “Toys of the Future” and USA Today’s “Top 6 Toys” lists.