NATURE’S WAY BIRD FEEDERS
Nature’s Way set out to create and sell a new line of high-end bird feeders. Fuzion was asked to deliver concepts that were water-proof, easy-to-clean, provide birdseed at all levels until empty, and deliver a visually compelling form. The elliptical shaped perch doubles as the key to easily disassemble the feeders without tools. Utilizing the universal perch Fuzion invented an innovative horizontal feeder that easily connects multiple feeders by dovetailing them together. The collection of feeders we designed for Nature’s Way are easy to manufacture, easy to clean and incredibly robust. The patented features are now touted as major innovations for the brand under the names “Twist & Clean”, “Even-Seed”, and “Slide Connect”.