Fit & Fresh is a fast growing company that carries an array of products to help people live a healthy lifestyle. Looking to branch into the juvenile category, they partnered with Fuzion to design a line of hand held products that would allow parents to quickly make and store perfectly portioned, fresh baby food. Utilizing the clear plastic containers with matching lids and removable icepacks that Fit & Fresh had already tooled, Fuzion was able to provide a simple solution to speed up the process of turning fresh vegetables into soft and smooth baby food. Along with the development of the products, the line called for a package that would quickly communicate the targeted age range of the product and fit within their overarching brand identity. The Fresh Starts line was well received at retail and featured in “The Wholesome Baby Food Guide” recipe book blog.