Little Kids, the creators of the iconic Fubbles bubble product line, have taken their bubbles to a new level by developing a line of edible bubbles. The challenge of the Candylicious Bubbles was that it needed to compete in both the candy and toy aisle. Targeting the 5-9 age range, we worked closely with Little Kids to create a memorable character with a back story – the Candy Bandit, which became the face of the brand. After illustrating a series of Candy Bandit characters smuggling bubbles and turning them into candy, we paired them with flavor specific packaging. The packaging used patterns and bright colors printed on foil to help stand out in the competitive market. The brand bloomed into a full line of products consisting of exclusive lines, refill pouches, and a bubble machine developed from our character. Candylicious Bubbles was picked up by Target along with a few other major retailers and is currently in the manufacturing stage.
The Candylicious Bubbles packaging was a winner in the GDUSA 2015 American Graphic Design Awards.
TRADE AD, ILLUSTRATION & MERCHANDISING DISPLAY
Little Kids, Inc.